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The One True King: Game of Thrones Enthralls Australians
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The One True King: Game of Thrones Enthralls Australians

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It’s been a fiery, twisted and captivating journey so far, but Game of Thrones has enthralled many Australian viewers and has seen them take to Twitter to share their thoughts and emotions on the battle of the seven kingdoms.

As it hits the half-way mark of season five, Game of Thrones, with all its blood, sweat and dragons, has seen Tweets about the epic drama being viewed nearly 1 million times (814,000 impressions), by an average audience of 65K per episode. There was clearly a lot to talk about, as people sent an average of 2.6 thousand Tweets about each episode – with the season premiere “The Wars to Come” being the most social so far with more than 7.5 thousand Tweets being viewed by a unique audience of 165K.

Jon Snow is the most mentioned character across all 5 episodes with 862 mentions (this includes misspelling ‘john snow’). Other notable characters get a lift in mention depending on how the story unfolds – Tyrion (380), Daenerys (348), Khaleesi (307) and Lannister (309).

About Nielsen Twitter TV Ratings

Nielsen Twitter TV Ratings is the first-ever measure of the total activity and reach of TV-related conversation on Twitter. Nielsen Twitter TV Ratings measure not only “authors”— the number of people Tweeting about TV programs — but also the much larger “audience” of people who actually view those Tweets.

Nielsen Twitter TV Ratings measures all programs across more than 100 Free-to-Air and Subscription TV Channels, providing:

  • Metrics of Activity and Reach for episode, program, network station.
  • Insight and ranking mentions of actors, cast/talent, athletes, sports teams.
  • Real-time monitoring of Authors and Tweets for every program on air.

Metrics include:

  • Unique Audience: The total number of distinct Twitter accounts accruing at least one impression of one or more different Tweets ascribed to a TV episode.
  • Impressions: Total number of times any Tweets related to a program were seen.
  • Unique Authors: Number of Twitter accounts that posted at least one Tweet about a program. 
  • Tweets: Number of Tweets related to a TV program.

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