On your marks, get set, tap and swipe. Thumbs were twitching at their digital devices to start Tweeting the 88th annual Oscars. 121.7K Tweets were written about the Oscars, reaching a unique audience of 283.7K – which accounts for 86% share of social television universe for the day!
The hashtag #oscars received over 65,000 mentions. Leonardo DiCaprio not only walked away with his first Oscar but with nearly 10,000 Tweets, the most social moment and the top Retweet.