Insights

Aussies Go Bananas For Bananas

A recent Nielsen shopper study on the top 50 selling grocery products revealed that bananas are the most popular household purchase with 93 percent of Australian households purchasing an average of 19 kg of the tropical fruit every year.

Do Big Brands Matter?

A brand’s performance can vary dramatically by retailer. Given that 99 percent of Australian shoppers have shopped in both major grocery retailers in the past 12 months, it boils down to the major retailers’ commercial imperatives and category priorities driving the variation in brand ranking.

Kiwis Online Shopping Spree

Kiwis have well and truly embraced internet shopping. There are now 1.9 million New Zealanders shopping online, 56 percent of the total online population. The number of people shopping online increased by over 100,000, growth of 6.1 percent in the last year. It’s a trend that will continue to...

Health and Beauty: Value Builds Trust

The average Australian healthcare customer is almost 150 times more likely to be shopping with a headache or feeling ill, than not. As a result, price is often not a key consideration while in store – it comes down to other triggers such as efficiency, helpful/friendly staff and value.

The 'New Retail': When Online and Offline Converge

If you’re a retailer, chances are that nine in 10 (89%) of your consumers purchased a product online last year. Six in 10 online Australians now use a combination of both online and traditional retail stores as part of their product research or purchase process. These ‘new retail’ behaviours...

Beer: Back in the Black

While 2013 may have appeared to be the year of cider, it was also the year packaged beer quietly returned to value growth for the first time since 2009. The campaign push by the industry to “drink less, drink better” has certainly appeared to work – Aussies are now consuming less beer, but...