Insights

From Carts to Baskets: the New Normal for Filipino Shoppers

Filipino shoppers traditionally go to the supermarkets twice a month, usually on paydays, for bulk shopping. For some basic items, however, Filipinos often buy from sari-sari stores, local convenience shops. With the increasing number of supermarkets across the country, however, a recent Nielsen...

Cider Report 2013

The growth of packaged cider over the past five years has been impressive to say the least. Against the backdrop of an overall sluggish packaged liquor market – cider continues to post strong sales growth and gain market share. Nielsen’s 2013 Cider Report offers an in‐depth and complete...

The Brand Challenge Down Under

As marketers, brands are our powerhouse. At the forefront of our promotional activities, brands define our product identity and ‘stand out’, ensuring our product is remembered and repurchased. A truly powerful brand can be bought on identity alone. The ‘swoosh’ is all that Nike needs to...