Image, status symbols and desire for the finer things in life are just some of the triggers that psychologists have identified when it comes to consumers purchasing prestige goods and products. Additionally, the higher the price tag, the more emotional, rather than rational, the decision becomes.
The latest research from Nielsen highlights the changes in male attitudes toward grooming products in recent years. It identifies which products and brands are of most interest; explains purchasing habits of these consumers; and highlights the best ways to reach and connect with them.
A new group of travellers has emerged, eco-tourists, and they are eager to align themselves with brands that reflect their sustainability and environmental preservation values. This group of travellers actively to take steps to minimise their environmental and social impact in the way they travel....
Eco-tourism is for travellers who are wanting to actively minimise their environmental and social impact. It may come as a shock but eco-tourism is not just for greenies. In fact, one-in-10 Australians intend to partake in eco-tourism in the next 12 months.
In a new gender-focused study, we looked at consumer confidence, economic sentiment and spending intentions by gender over the past five years to understand how the needs and wants of female consumers have evolved.
While the 2018 census data isn’t due for release until 2019, marketers should be prepared to answer two key questions - “are we adjusting to the changing needs of our target market? and how do we acquire new customers that are gaining relevance in NZ?”
The speed of technological advancement has forced Baby Boomers to update their attitudes as well as their operating systems. Media owners, publishers and the technology industry as a whole can sometimes overlook a key demographic that deserves more attention: Baby Boomers.
Australia is a nation driven by endless wanderlust. In the past year, 5.8 million Aussie travellers flew overseas for leisure. For travel marketers, knowing what travellers want throughout every phase of their journey will provide the best opportunity to connect with them using the right media mix...
There’s a new trend in the fast lane on Australian roads. SUVs are experiencing a boom due to an influx of new models over the past 18 months, with even more on the way. As a result, small and medium sized SUVs are the vehicle of choice across the country, having overtaken passenger cars in terms...
Last year more than $290 million was spent on advertising the automotive industry in New Zealand, with 77% of this spend going to the promotion of vehicles. That’s approximately $223M being spent to target potential car buyers.