Insights

Talkin' to technology

Hey Nielsen, what’s the growth rate of smart speakers in Australia? Smart speakers are still an emerging technology in Australia with 14% of Australians (2.9 million) owning one, and only a quarter of those using one every day.

Why You Need a Data Taxonomy

Multi-touch attribution harnesses your data like a seasoned cowboy at a rodeo so you can get the insights you need. But making the most of this tool requires a few key steps first.

Let's Talk Top Talent - A Social Phenomenon

With all the drama, and of course love, that Married at First Sight (MAFS) showcased each Sunday to Wednesday night, fans turned to social media to engage with the show’s talent and throw in their two cents on the events that took place.

Screen Time Skyrocketing

Online New Zealanders now spend close to half a standard working week (18 hours) getting their digital fix, up from 15 hours in 2015. Accessing the internet from a mobile device is now well and truly commonplace for nearly 8 in 10 (78%) online Kiwis- up from 65% in 2015.

What's Next in E-commerce?

As the e-commerce channel expands, the future success of brands will be significantly affected by how successful they are online. As increasingly time poor consumers seek convenience and on-the-go purchases, online sales of FMCG will gain more importance.