Talkin' to technology
Hey Nielsen, what’s the growth rate of smart speakers in Australia? Smart speakers are still an emerging technology in Australia with 14% of Australians (2.9 million) owning one, and only a quarter of those using one every day.
Cookies, Tags, Pixels and IDs: Measuring Customer Engagement
One of the frequently asked questions about the “plumbing” that enables the multi-touch attribution process to function is how individual users are tracked.
Why You Need a Data Taxonomy
Multi-touch attribution harnesses your data like a seasoned cowboy at a rodeo so you can get the insights you need. But making the most of this tool requires a few key steps first.
Let's Talk Top Talent - A Social Phenomenon
With all the drama, and of course love, that Married at First Sight (MAFS) showcased each Sunday to Wednesday night, fans turned to social media to engage with the show’s talent and throw in their two cents on the events that took place.
Connectivity Improves User Adoption of E-Commerce for Evolving Product Categories Like FMCG
As manufacturers and retailers seek to capitalize on the opportunity of e-commerce, they need to understand consumers’ online usage, behaviour and habits, as well as what’s driving e-commerce adoption.
Connected Commerce: Connectivity is Enabling Lifestyle Evolution
It’s undisputed that internet accessibility, mobile technology and digital innovations are redefining consumers every interaction and will continue to enable and disrupt many aspects of consumers’ lifestyle well into the future.
Screen Time Skyrocketing
Online New Zealanders now spend close to half a standard working week (18 hours) getting their digital fix, up from 15 hours in 2015. Accessing the internet from a mobile device is now well and truly commonplace for nearly 8 in 10 (78%) online Kiwis- up from 65% in 2015.
What's Next in E-commerce?
As the e-commerce channel expands, the future success of brands will be significantly affected by how successful they are online. As increasingly time poor consumers seek convenience and on-the-go purchases, online sales of FMCG will gain more importance.
How Frequency of Exposure can Maximise the Resonance of your Digital Campaigns
Advertising campaigns that resonate in the minds of consumers are hard to find. Encouragingly, understanding frequency - the number of times consumers see a campaign - has a demonstrated impact on resonance, and can ensure brands maximise their digital spend.
Primed for Amazon? Australian Shoppers Anticipate Arrival
Amazon’s expansion into the Australian market is expected to launch by the end of 2018. Three-in-five Australian shoppers are looking forward to buying from the (soon to be local) online retail powerhouse.