Increasing Alcohol Brand Exposure Through Sponsorship
With focus on minimising the link of traditional advertising and excessive drinking, alcohol brands are increasingly considering indirect and responsible ways of engaging sporting fans. Sports partnerships with governing bodies, teams, events and stadia serve as an opportunity to establish and...
Bagging A Cookbook Bargain Over Christmas
Whether a gift for themselves or a gift for a friend, Australians are hungry for cookbooks, especially in the final weeks leading up to Christmas. In 2017, a total of $14.8 million of cookbooks went through the tills during the four weeks leading up to Christmas, accounting for close to a quarter...
Australia’s Top Books For The Last 10 Years
With only five weeks left until Christmas, shoppers are already considering which books will make for great presents for those keen readers in their lives. If you’re looking to buy a tried and tested title, start by looking at the last 10 years of number one books sold in Australia based on the...
Who Is At The Top Of the Rung At The End Of The Footy Season?
There are many ladders to look to when assessing the relative successes of teams in the 2018 footy season.
Global Interest in Women’s Sports is On the Rise
While they often don’t receive the same level of attention as men’s sports, a new Nielsen Sports research project highlights untapped potential and new commercial opportunities for rights holders, brands and media.
The Rise of Women's Sports
The rate of change in women’s sports is one of the most exciting trends in the sports industry right now. For rights holders, brands and the media, this represents a chance to develop a new commercial proposition and engage fans in a different way.
Logie Awards Shine on Social
Australian television’s night of nights, the 2018 Logie Awards, shone not only on television, but also on social!
World Cup Scores On Social
Whether you call it football, soccer, or “the World Game”, there is no denying the FIFA World Cup 2018 has captured Australia’s attention with a strong performance from the Australian team as well as many exciting moments as the world’s best vie for the iconic golden trophy. Twitter and...
Fan Favorite: The Global Popularity of Football is Rising
Regardless of whether you call it football or soccer, it’s a sport with massive global appeal and fan interest. In fact, more than 40% of people 16 or older in major population centers around the world consider themselves interested or very interested in following football, more so than any other...
World Football Report
The global reach of football, or soccer, is unequalled among sports in terms of value to media and sponsors. With the FIFA World Cup Russia 2018 upon us, Nielsen offers a snapshot of the vast collection of data and insights surrounding the world’s most popular sport.