Insights

Nielsen TV: Product Innovation and Jobs Theory

What causes a consumer to pull a product into their lives? Simply put, we bring a product into our lives because it meets a need or desire. That’s the crux of Jobs Theory: doing a job that needs to be done.

New Product Innovation: The Why Behind The Try

Innovation matters. In the consumer product realm, it can drive profitability and growth, and it can help companies succeed—even during tough economic times. On the opposite side of the sales counter, consumers have a strong appetite for innovation, but they’re increasingly demanding and expect...

It's not Rocket Science, but it is Neuroscience

We are bombarded with thousands of visual advertising cues every day; Australians see an average of 120 TV ads per day! So it is baffling how few agencies are taking advantage of the opportunity to know - not guess - how their concepts will fare in the real world.