Spring is traditionally the peak time for wagering advertising each year, and with the packed sporting calendar, spend from the wagering industry is predicted to reach new heights in 2020.
Turning to websites and apps to read up about the next model, reading reviews, seeking advice or looking for a bargain, Nielsen Digital Content Ratings data shows that Australians spent ...
Despite the barrage of negative news surrounding a declining ad spend as a result of COVID-19, there are some areas of spend growth shining through. And some of those areas fall outside the expected realms of FMCG staples and e-commerce.
While the industry pines for the days when the stadiums were packed with fans, the empty venues have made leagues and broadcasters think differently about how they deliver commercial value to partners via new assets and inventory that have been rolled out with the absence of crowds.
Nielsen Digital Content Ratings data indicates that many are using digital to stay connected to their favourite radio stations, programs and content.
As the events surrounding the novel coronavirus (COVID-19) have resulted in an increase in younger Australian’s interest in home improvements and gardening, it’s worth exploring the next generation of Do-It-Yourselfers.
Faced with uncertainty about the future, advertisers and marketers have exercised caution and are closely scrutinising their spend and activities to ensure their people and businesses remain viable once life returns to normal.
As self-isolation and lockdowns have been playing out to flatten the novel coronavirus (COVID-19) curve, many Australians have used this as a time to seek inspiration for those much needed home improvements and gardening.
With more time at home, Australian consumers have an opportunity to reflect on their eating habits and find creative and resourceful ways to prepare and use up their supplies, and brush up on their cooking skills so that ultimately nothing goes to waste.
The resounding question advertisers are asking right now is if they should advertise. In fact, many advertisers have chosen to reduce their ad volumes and spend. However, this strategy of limiting advertising is not sustainable with coverage COVID-19 here to stay for at least the medium term.