Nielsen Digital Content Ratings data indicates that many are using digital to stay connected to their favourite radio stations, programs and content.
As the events surrounding the novel coronavirus (COVID-19) have resulted in an increase in younger Australian’s interest in home improvements and gardening, it’s worth exploring the next generation of Do-It-Yourselfers.
Faced with uncertainty about the future, advertisers and marketers have exercised caution and are closely scrutinising their spend and activities to ensure their people and businesses remain viable once life returns to normal.
As self-isolation and lockdowns have been playing out to flatten the novel coronavirus (COVID-19) curve, many Australians have used this as a time to seek inspiration for those much needed home improvements and gardening.
With more time at home, Australian consumers have an opportunity to reflect on their eating habits and find creative and resourceful ways to prepare and use up their supplies, and brush up on their cooking skills so that ultimately nothing goes to waste.
The resounding question advertisers are asking right now is if they should advertise. In fact, many advertisers have chosen to reduce their ad volumes and spend. However, this strategy of limiting advertising is not sustainable with coverage COVID-19 here to stay for at least the medium term.
As the media industry navigates COVID-19 and its greatest period of upheaval in modern memory, having the right data to understand if your ad will command consumer attention has never been more critical.
While sports stadiums around Australia continue to gather dust due to the COVID-19 lockdown, sports fans are still finding a way to get their sporting fix. In fact, video views of sports content on social platforms is actually up, despite the lack of actual live sporting events.
When it comes to health and wellness advertising, there is an opportunity for marketers to better engage with their audience by being more gender-aware in their messages. Traditionally, these ads have targeted women, but there is a growing interest from Australian men to be clued-up about their...
Nielsen’s headquarters for the 2019 Australian election.