While brands can use data to inform messaging, leverage modern martech to improve targeting and measure engagement to gauge performance, there is one facet of marketing that modern technology can’t help with: consumer trust.
To maximise campaign resonance, marketers need to understand the key drivers around the increased focus and willingness to master health-conscious lifestyles, which includes: healthier food choices, drinking less alcohol and increasing their physical activity.
The dramatic rise in global CTV adoption, accelerated by the pandemic, has ushered in new commercial models that are fragmenting the landscape in much the same way that the myriad viewing options are.
As the cornerstone of many living rooms around the world, the TV set remains a fixture for media consumption. That consumption, however, looks much different than it did a few years ago.
The pandemic is far from over, and we will feel its effects for years to come, but the resilient media industry is bouncing back, with certain constituents pulling out ahead of others.
Watch this on-demand session to hear top industry experts and Nielsen leaders discuss how to navigate the global media landscape today and tomorrow.
Spring is traditionally the peak time for wagering advertising each year, and with the packed sporting calendar, spend from the wagering industry is predicted to reach new heights in 2020.
Turning to websites and apps to read up about the next model, reading reviews, seeking advice or looking for a bargain, Nielsen Digital Content Ratings data shows that Australians spent ...
Despite the barrage of negative news surrounding a declining ad spend as a result of COVID-19, there are some areas of spend growth shining through. And some of those areas fall outside the expected realms of FMCG staples and e-commerce.
While the industry pines for the days when the stadiums were packed with fans, the empty venues have made leagues and broadcasters think differently about how they deliver commercial value to partners via new assets and inventory that have been rolled out with the absence of crowds.