Insights

Election HQ

Nielsen’s headquarters for the 2019 Australian election.

CASE STUDY: THE POWER OF OUTDOOR ADVERTISING

In 2018, Australian advertisers spent approximately $1 billion on outdoor advertising, according to Nielsen Ad Intel estimates. When trying to work out the return on investment (ROI) on these dollars, historically it's been difficult to determine whether the right audience saw the ad; and it’s...

Girl Power: Measuring the Rise of Women’s Sport in Australia

Today, the 'value' of a sport is primarily based on TV viewership and attendance. For women’s sport, it is widely assumed that ‘the attendance and viewing is just not there.’ While these traditional yardsticks are an important trading currency, our research shows that women's sport has...

Talking About Your Generation

We all share different listening habits and preferences when listening to our favourite radio stations. We know what we like to hear. Nielsen’s Radio It’s A Generation Thing Report reveals that consumers have a strong connection with commercial radio overall, but there are distinct listening...

Leisure Lovers

Throughout the 2018 financial year (July 2017-June 2018), 50% of total Australian advertising spend was made up by the top five industries. The travel sector, ranked third, recorded the biggest boost in ad spending - up 21% on the previous financial year.

Australia Radio Gone Hi-Tech Report

Australian commercial radio listeners are also big technology enthusiasts. Nielsen Consumer & Media View (CMV) and Commercial Radio Australia research reveals that 30% of commercial radio listeners identify as Tech Lovers - a group that prides itself in trying, adopting and embracing new...

Screen Time Still an Australian Pastime

The latest figures from the Australian Video Viewing Report from Regional TAM, OzTAM and Nielsen show the average Australian home now has 6.6 screens in which to consume video content. These screens include multiple devices such as internet-capable TVs, tablets, smartphones, and high definition...

Radio Is The New Black: Commercial Radio’s Influence On The Fashionable

Almost four-in-10 commercial radio listeners consider themselves to be 'fashion forward.' The ‘Fashion Forward’ group of listeners consists of primarily females who are appearance driven, with a higher than average household income and ready to spend it on all things image and status-related.

Giddy Up: 2017 Melbourne Cup gets Social

This year’s Emirates Melbourne Cup well and truly lived up to its reputation as one of the biggest events on the Australian sporting calendar. Nielsen’s Social TV Ratings revealed that our nation’s most prestigious horse race was the biggest social episode on TV this year.

More Screens, More Choice, More Diverse Viewing Activity

The Q2 (April-June) 2017 Australian Video Viewing Report – from Regional TAM, OzTAM and Nielsen – reveals that people are continuing to take advantage of the nearly infinite choice in video content and the means of accessing it.