Insights

The Impact of COVID-19 On Australian Advertising

Faced with uncertainty about the future, advertisers and marketers have exercised caution and are closely scrutinising their spend and activities to ensure their people and businesses remain viable once life returns to normal.

The importance of maintaining a cross-media ad strategy through a crisis

The resounding question advertisers are asking right now is if they should advertise. In fact, many advertisers have chosen to reduce their ad volumes and spend. However, this strategy of limiting advertising is not sustainable with coverage COVID-19 here to stay for at least the medium term.

Being gender-aware in health and wellness advertising

When it comes to health and wellness advertising, there is an opportunity for marketers to better engage with their audience by being more gender-aware in their messages. Traditionally, these ads have targeted women, but there is a growing interest from Australian men to be clued-up about their...

Election HQ

Nielsen’s headquarters for the 2019 Australian election.