In the past, private label Christmas pudding would have been unheard of. But look around supermarkets and liquor stores today and you see gourmet hams, award-winning wine and high grade vintage cheeses all sporting a house brand or exclusive brand label.
The days of modest and cheap private label products have passed and consumer support for store brands is increasing both globally and locally.
The time Australians spent watching TV on conventional in-home TV sets rose by more than an hour per month year-on-year, according to the latest Australian Multi-Screen Report, which covers the third quarter of calendar 2014.
Online shopping makes it simple for consumers to browse and buy with just a click – anywhere, anytime. In the lead up to this year’s silly season, we are seeing more and more consumers buying online, driving a notable jump in audience numbers for some of Australia’s biggest online retail stores.
When you’re spending thousands of dollars on a brand campaign – it’s not only important to measure success post-campaign, but also to have the visibility and the power to do something about it while it’s still active. This case study shows how a fast-growing Australian retailer, its agency and a leading digital publisher collaborated by looking at the same data while the online campaign was still running to identify optimisations that could be actioned immediately.
The market potential of the ALDI brand in Australia is subject to increasing scrutiny by the supermarket market majors and independents, pure online grocery players, suppliers, investors, property landlords, regulators and consumers! With such a long list of interested parties it’s worth understanding the reasons for ALDI’s success to date, and look at how it might evolve its current merchandise offer and proposition to maintain growth.
For over 50 years, there was only a single "app" for TV viewers. The sole function of that app—the cable or satellite company—was to stream premium video content. The facts of yesterday’s TV viewing no longer hold. There are now many TV viewing apps available. Enter "the appification of TV."
Sales of over-the-counter (OTC) pharmacy products is now a $5 billion industry in Australia – growing at a healthy five percent over the past 12 months. The latest quarter, which included the winter season, delivered even stronger growth. Notable sales increases for the vitamins and supplements, cough, cold and flu, and cosmetic skin categories are fuelling positive market performance.
Social media is undoubtedly transforming the way viewers engage with TV as audiences share comments and opinions about their favourite shows in real time. The recent launch of Nielsen Twitter TV Ratings in Australia enables networks, agencies and advertisers to understand how audiences are reacting to TV shows and the reach of these conversations taking place on Twitter.
All established companies must address a key challenge: How to find the next disruptive innovation while reacting to the disruptive innovations of others. To use the language of this year's TIBCO conference, how can one “ride the disruption wave”? Mitch Barns explores three things he's found that can play a big role.
Eating between meals is almost unanimously widespread. Research from The Nielsen Global Survey on Snacking has revealed that 96 percent of Australians say they regularly consume snack foods. And while Aussies’ healthy habits do prevail overall - it's only by a slim margin. The concerning number of Australians who regularly skip meals in favour of snacks presents an opportunity for manufacturers to step in and offer busy consumers nutritious and portable meal alternatives.
Commercial radio is a powerful medium that reaches millions of Australians every day. And, there are huge opportunities for retailers and FMCG advertisers to further optimise this valuable media channel and connect with the right consumer.
The problem with brand value is simple: no one agrees on it. The GE brand value, for example, in 2011, was variously estimated to be worth $30.5B, $42.8B, and $50.3B by different valuation services. So if valuations vary so wildly, how can CMOs and CFOs begin to understand the value they deliver with their marketing spending?
Most marketers are familiar with the benefits of the different mediums for advertising to reach specific demographics. But what we see now is smart marketers developing a richer profiling of their Kiwi customers to build a custom view of shoppers in their category.
Today, a company’s reputation is increasingly recognized as a business asset that is central to maintaining and growing business value. Despite this recognition, however, corporate competencies around reputation measurement often lag. So “How do you measure corporate reputation?”
‘Social TV’ is the term used to describe when a TV audience uses an online social platform to ‘converse’ about the content they are viewing on TV, or read others’ conversations or posts; in real time. Social TV – and its influential ‘ambassadors’ – is key to achieving higher levels of cross-platform engagement and audience extension.
The ad industry has always been consumed with the latest trends. This should be no surprise, given that marketers and their agencies spend the better part of their days trying to create them. But nothing in advertising has generated more buzz in recent months than programmatic buying. Buying ad inventory more efficiently by applying rules to technology-enabled, automated purchases has marketers salivating.
The latest Australian Multi-Screen Report (Q2 2014) shows that total use of the television screen has risen over the past year, reflecting the progressive take-up of new devices attached to the TV set and of TVs with the potential to connect to the internet.
The latest results from the third round of IAB Australia/Nielsen mobile panel data for July 2014 reveals that 52 percent of our digital time is spent on mobile devices. App usage heavily dominates the time we spend on our smartphones and tablets and apps also generate the highest levels of engagement.
According to Nielsen’s corporate social responsibility survey, three in five Australian consumers think more highly of a company that supports worthy causes and over half feel increased loyalty to that brand. You’d be hard pressed to find an Australian who said he or she didn’t care. But does care convert to action when it comes to buying decisions?
A recent Nielsen shopper study on the top 50 selling grocery products revealed that bananas are the most popular household purchase with 93 percent of Australian households purchasing an average of 19 kg of the tropical fruit every year.
While some measure success on the number of their Facebook fans, insights from Nielsen New Zealand highlight how a brand’s social media campaign can resonate with its audience by measuring the number of people visiting the page.
Five short years ago, the iPad was a dream and smartphones were a luxury. At a time when most publishers were grappling with ways to serve content via their websites, their consumers were already on a path to a historically unprecedented adoption of media devices. Today, tablet devices are now in half of all households while seven in 10 Australians over the age of 16 already own a smartphone.
We are bombarded with thousands of visual advertising cues every day; Australians see an average of 120 TV ads per day! So it is baffling how few agencies are taking advantage of the opportunity to know - not guess - how their concepts will fare in the real world.
Successful companies in the private sector have gained deep insight into consumer psychology and individual and collective decision-making. Public policy leaders and program managers can make use of these insights to improve significantly the likelihood of success in achieving their policy goals.
Over the next three years major trends such as retail convergence, the influence of digital and social media, shifting consumer demographics and ethnicities and media fragmentation will collide to create an Australian retail landscape in 2017 which is vastly different to the current environment.
The Australian liquor market is in longer-term volume decline – research shows we simply drink less than we used to. So brands need to create appeal. Recent Nielsen innovation research shows that to obtain real breakthrough, products need to grow the category, provide new occasions and allow consumers to trade-up to a more premium offer.
The difference between Baby Boomers and Millennials is an important topic in Taiwan. Of a total Taiwanese population of 23 million, Boomers represent 5 million, and Generation Z represents 3 million. The Boomers are passing out of their high-spending years, while Generation Z head toward theirs—important insight for those who want to get ahead of the curve.
Special K is an iconic brand with a strong following in Australia – it exists to nourish every woman’s journey to her own best self. But what if a new savoury, snack version was introduced? Would Australian consumers enjoy it and buy the product?
What if you discover your market share has been stagnant for 30 years, and you need to do something drastic to build the business and therefore profits? This was the challenge Farmers Mutual Group (FMG) faced in New Zealand. The rural insurance provider had been applying the same tactics and keeping clients for many years. But it wasn’t growing, and didn’t know what current customers thought of them….if in fact customers cared at all!
With the burgeoning growth in consumption of online video content in Australia, the media industry is challenged with moving beyond traditional online metrics such as ‘clicks’ and ‘impressions’ to more sophisticated measurement models.
In a world that’s increasingly digital and fragmented, where do consumer panels come in to play? Even with the introduction of mobile measurement in our national people meter, panels are still fundamental to measurement. Their role, however, is steadily evolving.
Mondelēz, Carat and Nielsen set out to do things differently during a recent Market Mix Modelling project with the Cadbury brand. The three players came together to flip the equation and put the consumer at the heart of the analysis with impressive results.
According to Nielsen’s consumer confidence survey results for the second quarter of 2014, the rising cost of utility bills is the biggest concern for Australians over the next six months – higher than any other nation in the world.
The latest Australian Multi-Screen Report (Q1 2014) shows that while Australians’ screen habits are evolving, particularly among younger people, all major age groups spend the majority of their viewing time watching broadcast TV on in-home sets.
Finding ways to grow sales has never been tougher. A handful of companies, however, are still finding growth opportunities within their existing customer bases. By identifying their ‘Super Consumers’ – those consumers that spend a lot and engage a lot, companies are tailoring their marketing and sales efforts to boost incremental sales.
A brand’s performance can vary dramatically by retailer. Given that 99 percent of Australian shoppers have shopped in both major grocery retailers in the past 12 months, it boils down to the major retailers’ commercial imperatives and category priorities driving the variation in brand ranking.
Earlier this week, I had the honor of participating in a panel at the Aspen Ideas Festival. The topic—“Global trends that will affect us all”—hit on the key issues that will shape our economies and cultures for the next 20 years.
Kiwis have well and truly embraced internet shopping. There are now 1.9 million New Zealanders shopping online, 56 percent of the total online population. The number of people shopping online increased by over 100,000, growth of 6.1 percent in the last year. It’s a trend that will continue to grow and with this, online shopping spend will increase substantially.
Securing the weekly grocery shop has never been more difficult with Aussie shoppers willing to shop across multiple retailers to complete their shopping list. Analysis using Nielsen's Homescan shopper panel shows 64 percent of shoppers visited more than one of the four major retailer chains in the same week.
What do dieting, parenting and innovation have in common? All three have a surplus of books telling you how to succeed, but few of these guides actually work. And many of these solutions fail for the same reasons: they frame the fix in terms of mastering a set of tools, tips and tricks. To really change innovation outcomes, core beliefs about the innovation process must change.
In light of the growing uncertainty surrounding the regional economic integration of ASEAN in 2015, being ready for what lies ahead presents challenges for even the most well-prepared companies. Find out how you can prepare your business for what lies ahead.
The average Australian healthcare customer is almost 150 times more likely to be shopping with a headache or feeling ill, than not. As a result, price is often not a key consideration while in store – it comes down to other triggers such as efficiency, helpful/friendly staff and value.
The housing sector is hot with housing “churn” increasing and house prices rising. March 2014 credit data from APRA (Australian Prudential Regulation Authority) and the RBA (Reserve Bank of Australia) shows housing credit growth is up by 5.9 percent calendar YTD, driven by investor and owner occupied housing credit growth.
Liquid breakfast has gained significant popularity among Australian consumers and has more than doubled its buyers in just five years. In 2013, one in four (25.5%) households chose to start their day with liquid fuel – up from 9.1% in 2008.
Kiwis are expanding their engagement across different sized screens and media platforms; for marketers it's all about keeping up with - and in many cases, staying ahead of - these consumers. Ad spend remains one of the biggest and most strategic resource allocation decisions that the management of any leading consumer marketing company has to make however, the speed of change in the world of media and advertising is creating new uncertainties.
There are a number of key areas that industries still need to address to meet the expectations and needs of elderly consumers. The Nielsen Ageing Report highlights the opportunity that retailers, manufacturers and service providers have to ease the concerns of this growing demographic, by offering conveniences to make their lives easier.
Consumer confidence in Australia (89 points) declined six index points in Q1 2014, the lowest score on record since Nielsen began measuring consumer confidence in 2005. More than two in five Australians (44%) felt mired in recession - up from 31 percent in fourth quarter of 2013.
New findings from the Nielsen Global Survey of Automotive Demand reveal that Australia represents a large growth opportunity for the automotive industry with almost three in five (58%) online Australians planning on buying a new or used car in the next two years.
New research from Nielsen’s Application Market Intelligence solution shows that progressive companies who have responded to this mobile app opportunity, such as carsales.com.au, have captured incremental consumer touch-points for engagement.
The latest Australian Multi-Screen Report, covering the fourth quarter of 2013, reveals Australians are spending more time watching conventional television than they did a year ago and are also using Internet-connected devices to complement their viewing of TV and other video.
Each day, New Zealanders spend over three hours watching television. And if you live in a SKY household you are watching even more. However, last year we saw some shifts in figures for people using television (PUTs).
If you’re a retailer, chances are that nine in 10 (89%) of your consumers purchased a product online last year. Six in 10 online Australians now use a combination of both online and traditional retail stores as part of their product research or purchase process. These ‘new retail’ behaviours are emerging as digital and physical retail stores converge.
The top 10 advertiser groups in Australia spent an estimated $1.2 billion in 2013. The categories most represented in this elite top 10 list included retail, motor vehicle, government, FMCG and communications.
The latest research from Nielsen’s 2014 Australian Connected Consumers Report shows the number of online Aussies aged over 16 engaging in Social TV (posting comments or reading others’ comments about the TV content they are viewing) is growing, with close to half (44%) participating in 2013 – an increase of seven percentage points versus the previous year.
Earning consumer devotion to a brand or store takes more than just offering a good product. That’s why getting to the heart of what makes a consumer stick or switch can be the difference between flourishing and fading.
Despite the recent ‘price wars’ we have witnessed across the major Australian supermarket chains, Nielsen research shows that around four in five (78%) consumers still believe grocery prices have increased. Over time, this perception has influenced the way shoppers’ respond to promotions and marketing – resulting in fewer items in their basket.
Whether they are browsing international headlines, local news, politics or the latest tech gadgets, 8.9 million Australians visited news websites in January 2014 – a recovery from seasonal lows typically experienced by news sites in December.
While 2013 may have appeared to be the year of cider, it was also the year packaged beer quietly returned to value growth for the first time since 2009. The campaign push by the industry to “drink less, drink better” has certainly appeared to work – Aussies are now consuming less beer, but spending more on the category.
The latest Australian Multi-Screen Report, covering the third quarter of calendar 2013, shows Australians overwhelmingly prefer Live to recorded television, and that they gravitate towards the largest available screen.
Shopper research highlights that what shoppers say does not necessarily equal what they do, as 99 percent of their behaviour is subconscious. Observing and demystifying what consumers are really feeling, and translating this to what they are doing in store, was a key focus for a recent effort between Nielsen’s Shopper team and Wrigley – one of the largest manufacturers retailing at the front of store.
Private label products now account for one in every five supermarket dollars spent in Australia – its share almost doubling over the past eight years. While much of this growth can be attributed to ALDI’s entry into the market in 2001; the other major retailers have made a concerted effort to push their premium private label ranges to compete head-to-head with leading brands.
Our recent analysis of online news metrics confirms a home truth: content is king and the way we consume news is changing even on our devices. Over the past year, online news has become a larger part of Australian consumers’ overall news consumption.