The 2015 State of Origin will go down as one of the most enthralling series so far with sports fans around Australia jumping on Twitter to share the biggest moments. With 180,000 Tweets being viewed over 18 million times, fans took to second screens to celebrate tries, comment on calls, key moments and crunching tackles as the banter unfolded in real-time.
We look at how the social conversation played out on Twitter, looking at the moments that engaged viewers, most mentioned players, top teams hashtags and audience reached for each game. Sadly for the Blues, Queensland also won the battle on Twitter with most player and team mentions.
Nielsen Twitter TV Ratings is the first-ever measure of the total activity and reach of TV-related conversation on Twitter. Nielsen Twitter TV Ratings measure not only “authors”— the number of people Tweeting about TV programs — but also the much larger “audience” of people who actually view those Tweets.
Nielsen Twitter TV Ratings measures all programs across more than 100 Free-to-Air and Subscription TV Channels, providing: