The 102nd edition of the Tour de France had cycling fans and cultural enthusiasts alike following the 3,360 km race over 21 stages on SBS and Twitter using the official SBS Tour de France hashtag #sbstdf 57.3K times.
With more than 95,000 Tweets being viewed over 6.2 million times, fans celebrated the triumphs and expressed their shock at the crashes as the epic race unfolded.
Key moments that had Australia talking included Australian Rohan Dennis' win in stage one of the time trial in Utrecht. This was closely followed by the devastating crash that forced Tour de France powerhouse Australian Simon Gerrans to abandon the race.
Nielsen Twitter TV Ratings is the first-ever measure of the total activity and reach of TV-related conversation on Twitter. Nielsen Twitter TV Ratings measure not only “authors”— the number of people Tweeting about TV programs — but also the much larger “audience” of people who actually view those Tweets.
Nielsen Twitter TV Ratings measures all programs across more than 100 Free-to-Air and Subscription TV Channels, providing: