The ‘itch to switch’ has never been greater among Australian consumers. With the overwhelming majority of consumers actively or passively open to switching products, brand owners are increasingly at risk of eroding brand loyalty and declining market share.
While advertisers in the travel market tend to focus their marketing efforts on big ticket items such as international flights, hotels, meals and activities they should not overlook the opportunity to reach Australians who enjoy short breaks and weekends away.
Major horse racing events in Australia offer brands a targeted advertising opportunity and visitors a chance to open their wallets. But does Melbourne or Sydney offer a more engaged audience?
2014 News articles & reports from Nielsen - learn about the latest market research trends.
The growth of packaged cider in recent years has been impressive to say the least. Cider has grown from having little presence in the Australian market just five years ago, to a popular trend that is suited to almost any drinking occasion today.
Innovation takes practice, a focus on the fundamentals, and creativity. It takes attention to detail and a passion for turning great ideas into products that consumers want. Great innovators make it look easy, almost magical. But into every breakthrough innovation goes immense time, discipline, and...
By Peter Gale, Managing Director, Retailer Services, Asia Pacific, Middle East, Africa and Greater China, Nielsen The shopper and retailer landscape in Asia-Pacific has been shifting on a fundamental level over the past decade, but we’ve also seen marked changes over the past year. While...
In this October 2013 edition of the Nielsen review, we share the latest unique audience trends; including market statistics, gender demographics, top performing major categories, brands and sectors.
The expanding middle class meets rising food prices. The convergence of these two mega trends is set to dramatically and permanently reshape the consumer landscape.
For the Asian Pacific shopper, the path to purchase isn’t always a direct route.
Earning consumer devotion to a brand or store takes more than just offering a good product. That’s why getting to the heart of what makes a consumer stick or switch can be the difference between flourishing and fading.
The media and marketing landscape in Australia has evolved at a rapid pace in a very short period. In fact, when we look at how consumers obtained information and engaged with brands 10 years ago, it’s as if we’re looking at an entirely different industry playing field today.
Trade spend is increasing at an alarming rate, approximately $430 million during the past year, with promotions and discounting spinning out of control. However, only one percent of consumers believe they are receiving better value in-store, so the system is obviously broken. Promotions do not...