Insights

Consumer Discovery November 2012

In conjunction with PayPal and eBay, Nielsen conducted an online research study to gain better understanding of Australian mobile penetration and usage behaviours. The last two years will forever be defined as a turning point in Australian retail. In 2010 the strong Australian dollar, explosion...

Australian Multi-Screen Report Q2 2012

This report presents the trends and patterns of video viewership in Australian homes across televisions, computers, tablets and mobile smartphones by combining data from the OzTAM ratings panels, Regional TAM ratings panels, Nielsen Online Ratings, Nielsen Online Consumer Report, Nielsen Consumer &...

Australian Online Landscape Review September 2012

In this latest release for September 2012, we present the latest unique audience trends; including market statistics, gender demographics, top performing major categories, brands and sectors. The overall unique audience of 15.7 million online Australians was down 1.4% on August (due mainly to one...

Nielsen Poll August 2012

The national poll of 1,400 respondents, taken from Thursday to Saturday (23-25 August 2012), shows the Coalition with 54% of the two preferred vote (down to two points since 26-28 July) ahead of the ALP on 46% (up 2). This is Labor's best two party results since late February, when the Coalition...

Nielsen Poll - August 2012: Asylum Seekers

The recent study found that 67 percent support offshore processing of asylum seekers in Papua New Guinea and Nauru. 48 percent support the decision to increase the number of refugees Australia accepts from 13,750 per year to 20,000 per year; 49 percent are opposed. A majority of Australians support...

Australian Online Landscape Review July 2012

In this July 2013 edition of the Nielsen Australian Online Landscape Review, we share the latest insights on Australia’s Connected Consumers; including market statistics, demographics, top performing major categories, brands and sectors and mobile device use.

Australian Multi Screen Report Q1 2012

The Australian Multi Screen Report - compiled collaboratively by Nielsen and Australia's official television audience measurement providers, OzTAM and Regional TAM – provides the trends in video viewership beyond conventional television sets.