During this latest Australia-focused webinar session hosted by Bernie Hughes, Managing Director, Nielsen Pacific, Scott McKenzie, Nielsen’s Global Intelligence Leader, and key Nielsen leaders revealed what’s next for Australian grocery shoppers and the implications for businesses.
All over the world, people have flocked online as a key news source to understand the latest updates on the COVID-19 global health pandemic. For media sellers, this means audiences are growing, and for ad buyers, reaching their desired and highly engaged audience has never been easier.
The unforeseen shocks from the global COVID-19 pandemic will draw consumers, industries and societies into a course of restoration and renewal as they look to revive growth. FMCG manufacturers and retailers will need to consider what consumers have endured and how they will emerge over the next few...
The recent study found that 67 percent support offshore processing of asylum seekers in Papua New Guinea and Nauru. 48 percent support the decision to increase the number of refugees Australia accepts from 13,750 per year to 20,000 per year; 49 percent are opposed. A majority of Australians...
In this July 2013 edition of the Nielsen Australian Online Landscape Review, we share the latest insights on Australia’s Connected Consumers; including market statistics, demographics, top performing major categories, brands and sectors and mobile device use.
The Australian Multi Screen Report - compiled collaboratively by Nielsen and Australia's official television audience measurement providers, OzTAM and Regional TAM – provides the trends in video viewership beyond conventional television sets.