Featured Insights
A Guide To Winning In Store In 2021
Although the long-tail impact of economic slowdown will continue into 2021, the success of the FMCG industry depends on how retailers and manufacturers address evolving behavior and shifts in the retail landscape by leveraging best-selling locations and e-commerce, assortment and promotions.
Billions in Consumer Spending are Shifting as COVID-19 Forces Widespread Retail Disruption
Some of the highest revenue-generating grocery stores in the world are facing sweeping changes to their customer bases and their ability to deliver value to brands as people change where they shop—a change that, for some, may be permanent.
Rebound or Reboot: What’s Next for Australia’s Retail Sector?
During this latest Australia-focused webinar session hosted by Bernie Hughes, Managing Director, Nielsen Pacific, Scott McKenzie, Nielsen’s Global Intelligence Leader, and key Nielsen leaders revealed what’s next for Australian grocery shoppers and the implications for businesses.
Consumer Discovery November 2012
In conjunction with PayPal and eBay, Nielsen conducted an online research study to gain better understanding of Australian mobile penetration and usage behaviours.
The last two years will forever be defined as a turning point in Australian retail. In 2010 the strong Australian dollar, explosion...
Australian Multi-Screen Report Q2 2012
This report presents the trends and patterns of video viewership in Australian homes across televisions, computers, tablets and mobile smartphones by combining data from the OzTAM ratings panels, Regional TAM ratings panels, Nielsen Online Ratings, Nielsen Online Consumer Report, Nielsen Consumer &...
Australian Online Landscape Review September 2012
In this latest release for September 2012, we present the latest unique audience trends; including market statistics, gender demographics, top performing major categories, brands and sectors. The overall unique audience of 15.7 million online Australians was down 1.4% on August (due mainly to one...
Nielsen Poll August 2012
The national poll of 1,400 respondents, taken from Thursday to Saturday (23-25 August 2012), shows the Coalition with 54% of the two preferred vote (down to two points since 26-28 July) ahead of the ALP on 46% (up 2). This is Labor's best two party results since late February, when the Coalition...
Nielsen Poll - August 2012: Asylum Seekers
The recent study found that 67 percent support offshore processing of asylum seekers in Papua New Guinea and Nauru. 48 percent support the decision to increase the number of refugees Australia accepts from 13,750 per year to 20,000 per year; 49 percent are opposed.
A majority of Australians...
Australian Online Landscape Review July 2012
In this July 2013 edition of the Nielsen Australian Online Landscape Review, we share the latest insights on Australia’s Connected Consumers; including market statistics, demographics, top performing major categories, brands and sectors and mobile device use.
Australian Multi Screen Report Q1 2012
The Australian Multi Screen Report - compiled collaboratively by Nielsen and Australia's official television audience measurement providers, OzTAM and Regional TAM – provides the trends in video viewership beyond conventional television sets.