Formula 1 Fandom: Victoria Tops the F1 Podium
The 2019 Formula 1 season commences in Melbourne this weekend, and as always, there is much discussion around the value of one of Australia's major sporting events. Nielsen's SportsLink survey shows the overall popularity of Formula 1 has held strong in recent years despite recent changes to...
Increasing Alcohol Brand Exposure Through Sponsorship
With focus on minimising the link of traditional advertising and excessive drinking, alcohol brands are increasingly considering indirect and responsible ways of engaging sporting fans. Sports partnerships with governing bodies, teams, events and stadia serve as an opportunity to establish and...
Millennials Think Before they Drink: Fewer Rounds, Less Carbs, More Variety
Millennials (aged 18 to 34) are less likely to drink than their elders. As such, Millennials pose a challenge to alcohol marketers because of the range of factors that influence their drinking choices.