While the industry pines for the days when the stadiums were packed with fans, the empty venues have made leagues and broadcasters think differently about how they deliver commercial value to partners via new assets and inventory that have been rolled out with the absence of crowds.
The power of “Wow!” moments cannot be underestimated; just like a good song, customers will keep wanting to play it on repeat. Discover the five key ingredients to a good song, and creating wow moments.
Even during a crisis like the novel coronavirus (COVID-19) pandemic, businesses need to consider strategic plans and continue to invest in their brands. Continuing to invest in advertising will help set your company up for success when life eventually settles into a new normal.
While Australians actively use digital media and frequently check their social media channels, they trust traditional channels more, and they still prefer real-life conversations when it comes to sharing brand experiences or seeking recommendations.
The Nielsen Intelligence team has been following COVID-19 developments since January and identified significant changes in consumer behavior that will impact how consumers are served all over the world.
Both brands and retailers need to adapt to the disruption of normal purchase trends that the novel coronavirus (COVID-19) outbreak will present. We’ve identified four key ways businesses can react to the shifting consumer demands and purchasing patterns in response to the pandemic.
Brick-and-mortar retail may be readying for a resurgence. And somewhat ironically, a handful of digital brands are leading the charge.
Smart brands are embracing the progressive needs of Australian women and creating products that put the priorities and desires of women before that of society’s expectations.
The best sports properties in the world will succeed in the long run by understanding the wants and needs of Generation Z and transforming themselves so they can attract and engage fans for years to come.
The ‘itch to switch’ has never been greater among Australian consumers. With the overwhelming majority of consumers saying they are actively or passively open to switching products, brand owners are increasingly at risk of eroding brand loyalty and declining market share.