Insights

Eco-tourism is not just for greenies

Eco-tourism is for travellers who are wanting to actively minimise their environmental and social impact. It may come as a shock but eco-tourism is not just for greenies. In fact, one-in-10 Australians intend to partake in eco-tourism in the next 12 months.

From Great Panels Come Great Insights

At Nielsen, we believe that our panels make our company stand out. We devote a great deal of time and resources to ensuring that our panels produce high-quality data. By combining big data with smaller data sets from carefully chosen and measured households, we believe that we provide a higher...

Consumer Disloyalty is the New Normal

A whopping 46% of consumers tell us they are more likely to try new brands than they were five years ago; a clear signal to a trend we should expect to intensify. Yet we see few signs that adjustments have been made to marketing initiatives or innovation pipelines to match these numbers.

A Digital Giant Awakens

Marketing has evolved over the last several decades from marketing to many, marketing to some and now marketing to one. With advancements in technology and the growth of digital media and addressability, precision marketing is now a reality.