Insights

Sustainable Brands Can Pivot With Purpose to Help Address COVID-19

As we look for a pathway out of the global COVID-19 pandemic, one thing is clear: This situation requires collective action and meaningful collaboration across different communities, countries and cultures. We've identified some consistent themes across sustainability, brand loyalty and efficacy...

COVID-19: Aussie Pandemic Pantries Packed for Months

The average Australian household has enough essential food supplies to last the next few months as COVID-19 restrictions and lockdown laws continue to play out. Nielsen Homescan research reveals that volume sales for long-life meals, bread mix, rice, flour and pasta have more than doubled in the...

COVID-19: Key questions all marketers should be asking

Staying put is what’s best for reducing the spread of the COVID-19, but home bound consumers are having an immediate impact on brands. Marketers now have to reduce spending while continuing to engage buyers. How can businesses support their brands and make money in such uncharted waters?