While Australians actively use digital media and frequently check their social media channels, they trust traditional channels more, and they still prefer real-life conversations when it comes to sharing brand experiences or seeking recommendations.
Smart brands are embracing the progressive needs of Australian women and creating products that put the priorities and desires of women before that of society’s expectations.
If brands want to win the technology race, they need to focus on using technology as an enabler of humanity and use it to build trust and connection in this world. That’s because trust is at the epicenter of the decisions that women—and all consumers—make.
While advertisers in the travel market tend to focus their marketing efforts on big ticket items such as international flights, hotels, meals and activities they should not overlook the opportunity to reach Australians who enjoy short breaks and weekends away.
With new digital devices and platforms fragmenting audiences, consumers have found power through their choices and voices. The media industry needs to look carefully at whose voices they listen to and communicate with in order to create the most empowering and engaging content. It’s not just the...
While Australia celebrates cultural diversity, new research shows that grocery manufacturers need to step up their game to better meet the needs of multicultural shoppers. With product disloyalty among consumers at an all-time high globally, the biggest grocery manufacturers in Australia have a lot...
The latest research from Nielsen highlights the changes in male attitudes toward grooming products in recent years. It identifies which products and brands are of most interest; explains purchasing habits of these consumers; and highlights the best ways to reach and connect with them.
A new group of travellers has emerged, eco-tourists, and they are eager to align themselves with brands that reflect their sustainability and environmental preservation values. This group of travellers actively to take steps to minimise their environmental and social impact in the way they travel....
Eco-tourism is for travellers who are wanting to actively minimise their environmental and social impact. It may come as a shock but eco-tourism is not just for greenies. In fact, one-in-10 Australians intend to partake in eco-tourism in the next 12 months.
Fan interest and commercial investments in women’s football, or soccer, are growing leading into the 2019 FIFA Women’s World Cup. According to Nielsen Sports, 40% of the people in countries with a team competing in this year’s tournament are interested in women’s football.