With questions and concerns rising during the pandemic, Australians are spending significantly more time online engaging with business news and information content as well as personal finance information, as they carefully monitor the situation, keep informed about the ever-changing circumstances,...
Real estate sites have seen record audiences and time spent on their online titles. When looking at the audiences time spent each week, 2020 started off strong, outperforming any period from the previous year.
Turning to websites and apps to read up about the next model, reading reviews, seeking advice or looking for a bargain, Nielsen Digital Content Ratings data shows that Australians spent ...
Nielsen Digital Content Ratings data indicates that many are using digital to stay connected to their favourite radio stations, programs and content.
As self-isolation and lockdowns have been playing out to flatten the novel coronavirus (COVID-19) curve, many Australians have used this as a time to seek inspiration for those much needed home improvements and gardening.
The coronavirus (COVID-19) outbreak is affecting the economy and individual households, and the lockdown has pushed Australians to spend 87%1 more time on financial news and Information websites to stay up-to-date with the financial implications of the pandemic.
Staying put is what’s best for reducing the spread of the COVID-19, but home bound consumers are having an immediate impact on brands. Marketers now have to reduce spending while continuing to engage buyers. How can businesses support their brands and make money in such uncharted waters?
While Australians actively use digital media and frequently check their social media channels, they trust traditional channels more, and they still prefer real-life conversations when it comes to sharing brand experiences or seeking recommendations.
In our latest research, we examine the challenges and accelerators affecting how and when consumers around the world will engage with the myriad forms of emerging technologies primed to make their lives easier and more efficient.
Card or cash? Not anymore. ‘Buy now, pay later’ options have been rapidly embraced by Australians since 2015—completely disrupting the online retail and finance sectors.