In the wake of COVID-19, Australian consumers have ensured their pantries are packed with food essentials. But new Nielsen research has revealed that consumers are stocking up on produce items, both shelf- and fridge-friendly, as well.
While Australians actively use digital media and frequently check their social media channels, they trust traditional channels more, and they still prefer real-life conversations when it comes to sharing brand experiences or seeking recommendations.
Both brands and retailers need to adapt to the disruption of normal purchase trends that the novel coronavirus (COVID-19) outbreak will present. We’ve identified four key ways businesses can react to the shifting consumer demands and purchasing patterns in response to the pandemic.
Brick-and-mortar retail may be readying for a resurgence. And somewhat ironically, a handful of digital brands are leading the charge.
Challenges arising from the spread of the new coronavirus (COVID-19) are likely to accelerate the use of existing and new technologies and tools as consumers go into lockdowns, millions are forced to work from home and digital connectivity takes even more of a hold on everyday habits.
Australians are stockpiling grocery and medical items as concerns grow around the Coronavirus pandemic. Nielsen research reveals that online grocery sales increased significantly (+45%) over the past few weeks as many consumers look to limit their exposure to large crowds in-store.
Card or cash? Not anymore. ‘Buy now, pay later’ options have been rapidly embraced by Australians since 2015—completely disrupting the online retail and finance sectors.
Meal kits, with fresh, pre-portioned ingredients for consumers to create a healthy home-cooked meal, are increasingly popular in Australia. These easy-to-use/easy-to-prepare boxes offer the perfect sweet spot between convenience and gratification.
Fast-moving consumer goods and GDP growth in Q4 2018 was strongest in Asia-Pacific, and consumers in the region feel the best globally about their financial well-being. Comparatively, only 37% of consumers in Europe believe their conditions have improved over the past five years.
Confidence on a global scale ended the third quarter two points higher than in the previous period and fast-moving consumer goods (FMCG) sales in many countries are trending upward as a result.