In the wake of COVID-19, Australian consumers have ensured their pantries are packed with food essentials. But new Nielsen research has revealed that consumers are stocking up on produce items, both shelf- and fridge-friendly, as well.
Meal kits, with fresh, pre-portioned ingredients for consumers to create a healthy home-cooked meal, are increasingly popular in Australia. These easy-to-use/easy-to-prepare boxes offer the perfect sweet spot between convenience and gratification.
Consumers are increasingly demanding easy-to-use food options that can quickly create a healthy meal. So how does seafood compare in the area of convenience, and is there an opportunity for seafood producers to tap further into this growth trend?