Insights

Talking About Your Generation

We all share different listening habits and preferences when listening to our favourite radio stations. We know what we like to hear. Nielsen’s Radio It’s A Generation Thing Report reveals that consumers have a strong connection with commercial radio overall, but there are distinct listening...

Gen Z: The Elusive Generation

For the last decade or so, Millennials have been the generation that every brand has sought to engage as their spending power has grown. With this generation now past teenage years, however, digital advertisers are shifting their focus to the succeeding generation, Generation Z or Gen Z.