Many markets across the globe begin to ease living restrictions, and many consumers are returning to a world that's far different from the one they left at the beginning of the year. Nielsen has identified six major areas where consumption dynamics will change moving forward in this unprecedented...
With more time at home, Australian consumers have an opportunity to reflect on their eating habits and find creative and resourceful ways to prepare and use up their supplies, and brush up on their cooking skills so that ultimately nothing goes to waste.
The unforeseen shocks from the global COVID-19 pandemic will draw consumers, industries and societies into a course of restoration and renewal as they look to revive growth. FMCG manufacturers and retailers will need to consider what consumers have endured and how they will emerge over the next few...
Coffee is to Australia what tea is to England—arguably the national drink after beer—synonymous with socialising, avocado on toast and the Aussie sunshine. However, since the start of the COVID-19 lockdown in Australia, our coffee consumption habits have shifted.
In the wake of COVID-19, Australian consumers have ensured their pantries are packed with food essentials. But new Nielsen research has revealed that consumers are stocking up on produce items, both shelf- and fridge-friendly, as well.
Both brands and retailers need to adapt to the disruption of normal purchase trends that the novel coronavirus (COVID-19) outbreak will present. We’ve identified four key ways businesses can react to the shifting consumer demands and purchasing patterns in response to the pandemic.
As the novel coronavirus (COVID-19) spreads across the globe, we're monitoring key consumer behavior thresholds to help fast-moving consumer goods (FMCG) brands and retailers understand the status of each market, as well as how to best respond.
Never mind national pride, opting for locally produced products may fast become a necessity for retailers and consumers concerned about products originating from countries where novel coronavirus (COVID-19) has spread.
There are six key consumer behavior threshold levels that tie directly to concerns around the COVID-19 outbreak. The thresholds offer early signals of spending patterns, particularly for emergency pantry items and health supplies.
Australians are stockpiling grocery and medical items as concerns grow around the Coronavirus pandemic. Nielsen research reveals that online grocery sales increased significantly (+45%) over the past few weeks as many consumers look to limit their exposure to large crowds in-store.