Finding Success Through Sustainability
Corporate responsibility and sustainability strategies can take many different forms depending on the individual retail sector, but one thing is clear: consumers are using their spending power to influence the change they want to see on environmental issues.
Gen Z: The Elusive Generation
For the last decade or so, Millennials have been the generation that every brand has sought to engage as their spending power has grown. With this generation now past teenage years, however, digital advertisers are shifting their focus to the succeeding generation, Generation Z or Gen Z.
The Drink Of A Generation: Craft Beer On The Rise
A hot summer has sparked a rise in sales for both beer and wine in New Zealand. Over the 16 weeks to 25 February 2018, beer generated almost $379.3 million in sales across supermarkets and liquor stores - an increase of 6.3% ($21.3 million) on last summer.
Property Hot Spots: How to Reach Kiwis Planning to Buy and Sell
In today’s cooling real estate market, it is increasingly critical to understand where buyers and sellers are on their real estate journey, and to connect with them at the right time. In the next 12 months, 254,000 New Zealanders intend to buy a property and 115,000 expect to sell a property.
NZ Boomers and Millennials: Think Different, Drink Different
New Zealanders love a good drop - 78% of us, to be exact, are drinkers of some variety. Baby Boomers and Millennials collectively account for 58% of the drinking population.
Authentic Italian Food Brands are a Big Opportunity in Australia
Authentic Italian grocery brands are growing in popularity. In some categories, products made in Italy have enjoyed strong sales gains over the past year driven by a rise in the number of Australian shoppers spending more on these brands. Despite this, category share for these brands is still...
Say Cheese: Aussie Cheese Lovers want Locally Made but Internationally-Inspired Varieties
The market for dairy products is highly saturated, and driving new growth can prove challenging. However, Nielsen research shows that consumers who purchase cheese on a weekly basis have a very distinct profile and appealing to this group of cheese lovers could uncover new growth opportunities.
The New and Improved Aussie Dad: Fashionable, Financially Secure and Family-Oriented
In the lead up to Father’s Day this year, partners and children across the country will no doubt be racking their brains to pick the perfect gift for dad. Nielsen research reveals that millennial dads (aged 18-34) are a particularly different breed of dad compared to their older counterparts,...
Fishy Business: How New Product Development can Boost Australian Seafood Sales
Australians love seafood. And while most of us already purchase seafood, there is still an opportunity to encourage more consumption, and grow the category further with innovation that caters to consumers’ evolving needs and tastes.
Small but Mighty Meal Kits
For on-the-go Aussie consumers with limited time between the end of the workday and dinner time, food boxes and prepared meals are invaluable. Delivered directly to households, food box meal kits include portioned ingredients and easy to follow instructions, allowing consumers to skip extensive...