While Australians actively use digital media and frequently check their social media channels, they trust traditional channels more, and they still prefer real-life conversations when it comes to sharing brand experiences or seeking recommendations.
In today’s cooling real estate market, it is increasingly critical to understand where buyers and sellers are on their real estate journey, and to connect with them at the right time. In the next 12 months, 254,000 New Zealanders intend to buy a property and 115,000 expect to sell a property.
Today, 393,000 Kiwis aged over 15 wear a device on their wrist that can do more than tell the time. A status symbol, motivational fitness piece and functional gadget all in one, these smart devices are attached to their owners 24/7, providing new ways for brands to connect with consumers.
Dubbed the social media generation, the ‘me’ generation and even the lazy generation, Millennials (aged 18-34 yrs) have been given a bad rap. This generation, however, is growing up; and while they haven’t quite established themselves, their purchasing power is increasing at an exponential...
Unique audiences visiting the Netflix website or app via a desktop/laptop, smartphone or tablet have increased by 48% when comparing Digital December 2016 ratings data to December the prior year. A majority of this year-on-year growth was driven by increased access via smartphone (+82%).
A status symbol, motivational fitness piece and functional gadget all in one, wearable devices are providing new ways for brands to connect with their consumers.
Embracing today’s digital ecosystem brings both opportunity and challenge. Digital’s influence is far and wide and reaches all demographic segments. It provides marketers with direct ways to engage with unique consumer bases.
Since the emergence of the first social media networks some two decades ago, social media has continued to evolve and offer new and meaningful ways for us to engage with people, events and brands.
Australia's obsession with sport translates into our TV viewing habits. Over the past 15 years, live sport has dominated our highest ranked programs on free-to-air TV.
Growth in Australian pharmacy continues to outpace the grocery and convenience channels, and this trend could persist with further development of online retailing for health and beauty products.