Featured Insights
Unlocking the true value of sports fan engagement
Australian sporting bodies, rights owners, venues, agencies, publishers and brands face increasing competition for fan engagement as they battle through the fragmentation of audiences and proliferation of brands available to them. To enable the sports industry and associated brands to better...
A travel guide for marketers to effectively engage with eco-tourists
A new group of travellers has emerged, eco-tourists, and they are eager to align themselves with brands that reflect their sustainability and environmental preservation values. This group of travellers actively to take steps to minimise their environmental and social impact in the way they travel....
Road to Rationality
2018 marked one of the biggest turnarounds in the Australian grocery industry in 10 years, with the percentage of sales on promotion dropping to 38% and the amount wasted on price promotion down to $10.1 billion.
Property Hot Spots: How to Reach Kiwis Planning to Buy and Sell
In today’s cooling real estate market, it is increasingly critical to understand where buyers and sellers are on their real estate journey, and to connect with them at the right time. In the next 12 months, 254,000 New Zealanders intend to buy a property and 115,000 expect to sell a property.
Who’s Wearing Wearables? Number of Kiwis owning Wearable Technology Doubles in 12 months
Today, 393,000 Kiwis aged over 15 wear a device on their wrist that can do more than tell the time. A status symbol, motivational fitness piece and functional gadget all in one, these smart devices are attached to their owners 24/7, providing new ways for brands to connect with consumers.
Millennial Myth Busting: Tapping into the Buying Power of the Connected Generation
Dubbed the social media generation, the ‘me’ generation and even the lazy generation, Millennials (aged 18-34 yrs) have been given a bad rap. This generation, however, is growing up; and while they haven’t quite established themselves, their purchasing power is increasing at an exponential...
SMALL SCREENS DRIVING AUDIENCE GROWTH TO NETFLIX
Unique audiences visiting the Netflix website or app via a desktop/laptop, smartphone or tablet have increased by 48% when comparing Digital December 2016 ratings data to December the prior year. A majority of this year-on-year growth was driven by increased access via smartphone (+82%).
WEAR AND SHARE: HOW WEARABLE DEVICES ARE RESHAPING DIRECT MARKETING OPPORTUNITIES
A status symbol, motivational fitness piece and functional gadget all in one, wearable devices are providing new ways for brands to connect with their consumers.
Online Oracle – Activities, Services And Content Accessed By Connected Australians
Embracing today’s digital ecosystem brings both opportunity and challenge. Digital’s influence is far and wide and reaches all demographic segments. It provides marketers with direct ways to engage with unique consumer bases.
Let’s Get Social! Spotlight On Australian Social Media Trends
Since the emergence of the first social media networks some two decades ago, social media has continued to evolve and offer new and meaningful ways for us to engage with people, events and brands.
Game On! Live Sport Dominates Aussie TV Viewing over the past 15 years
Australia's obsession with sport translates into our TV viewing habits. Over the past 15 years, live sport has dominated our highest ranked programs on free-to-air TV.
Best of both worlds: Pharmacy growth continues, while online opportunities abound
Growth in Australian pharmacy continues to outpace the grocery and convenience channels, and this trend could persist with further development of online retailing for health and beauty products.
Game Of Tweets
Australian followers of Game of Thrones season six have been all but quiet on the Westeros front. However, they have taken to their digital devices to express their fear of the dead, share their house alliances and love for dragons.