Australian followers of Game of Thrones season six have been all but quiet on the Westeros front. However, they have taken to their digital devices to express their fear of the dead, share their house alliances and love for dragons.
More than two-thirds of online Australians over 16 years old will be watching video on demand (VOD) by the end of 2016, a new report into media consumption habits of online consumers has projected.
The 18th edition of Nielsen’s annual Australian Connected Consumers Report found nearly all online Australians have used the Internet to do some form of purchasing activity; and around one-in-four purchase items online at least weekly.
The highly anticipated Season 4 of House of Cards premiered on Netflix globally on Friday 4 March 2016. From 7:00PM Australian fans were quick to jump onto Twitter with #HouseofCards trending within the hour.
On your marks, get set, tap and swipe. Thumbs were twitching at their digital devices to start Tweeting the 88th annual Oscars.
Shoppers today no longer simply go to the nearest store; they grab the nearest digital device. The online retail ecosystem is fast evolving.
To celebrate the 58th annual Grammy Awards celebrities took to the red carpet and viewers took to their digital devices.
More than six in 10 online Australians said they would take action as a result of an ad seen on TV, making this the most powerful paid advertising platform to drive a consumer reaction.
The golden anniversary Superbowl game, in which the Peyton Manning-led Broncos defeated the Panthers 24 to 10.
For retailers, e-commerce is only one part of the digital picture. A complete digital strategy includes interaction at every point along the path to purchase. Digital touch points occur both in and out of stores, and consumers are increasingly using technology to simplify and improve the process.