Game Of Tweets
Australian followers of Game of Thrones season six have been all but quiet on the Westeros front. However, they have taken to their digital devices to express their fear of the dead, share their house alliances and love for dragons.
Video On Demand To Reach Two Thirds Of Online Population In 2016
More than two-thirds of online Australians over 16 years old will be watching video on demand (VOD) by the end of 2016, a new report into media consumption habits of online consumers has projected.
Information Is Crucial For Online Australian Shoppers
The 18th edition of Nielsen’s annual Australian Connected Consumers Report found nearly all online Australians have used the Internet to do some form of purchasing activity; and around one-in-four purchase items online at least weekly.
Underwood For President 2016
The highly anticipated Season 4 of House of Cards premiered on Netflix globally on Friday 4 March 2016. From 7:00PM Australian fans were quick to jump onto Twitter with #HouseofCards trending within the hour.
Spotlight On The Oscars 2016
On your marks, get set, tap and swipe. Thumbs were twitching at their digital devices to start Tweeting the 88th annual Oscars.
Overcoming Barriers To Buying Groceries Online
Shoppers today no longer simply go to the nearest store; they grab the nearest digital device. The online retail ecosystem is fast evolving.
And The Grammy Goes To...
To celebrate the 58th annual Grammy Awards celebrities took to the red carpet and viewers took to their digital devices.
Ads On TV Drive More Action Than Any Other Paid Media
More than six in 10 online Australians said they would take action as a result of an ad seen on TV, making this the most powerful paid advertising platform to drive a consumer reaction.
Super Bowl Social TV Facts
The golden anniversary Superbowl game, in which the Peyton Manning-led Broncos defeated the Panthers 24 to 10.
Savvy In-Store Solutions Drive Digital-Minded Consumers
For retailers, e-commerce is only one part of the digital picture. A complete digital strategy includes interaction at every point along the path to purchase. Digital touch points occur both in and out of stores, and consumers are increasingly using technology to simplify and improve the process.