Insights

TV still the Most Watched Screen for Connected Aussie Kids

TV is still the top entertainer among young audiences. However, reaching the hearts and minds of today’s youth is an ongoing challenge (and opportunity) for content providers and advertisers alike, who must factor in kids and teens’ increasing access to more devices and savvy consumption of...

Social, Sports, Search: The Australian App Obsession

The latest results from the third round of IAB Australia/Nielsen mobile panel data for July 2014 reveals that 52 percent of our digital time is spent on mobile devices. App usage heavily dominates the time we spend on our smartphones and tablets and apps also generate the highest levels of...

How We've Changed How We Watch

Five short years ago, the iPad was a dream and smartphones were a luxury. At a time when most publishers were grappling with ways to serve content via their websites, their consumers were already on a path to a historically unprecedented adoption of media devices. Today, tablet devices are now in...