Insights

From Fail Fast to Win Safe

Start-small strategies take several forms, but the effectiveness of these strategies is questionable when applied to large FMCG manufacturers, at least as a repeatable formula for success.

Authenticity is the Key Ingredient for Brands with Personality

Now more than ever, brands are “taking stands”—challenging the status quo, and their competitors. It’s a popular phrase, and an evolving idea in today’s social and political moment, not to mention over the past decade as corporate responsibility and sustainability has risen in prominence...

Understanding the Evolving World of Premium

It’s rational that shoppers would be willing to pay more for a product that is of a higher demonstrated quality or value, but there is also a more subjective component that factors into many shoppers’ ideas of what premium means.

Segmenting the Spirits of Christmas

Christmas is an important time of year for the alcohol industry in the U.K., as off-trade alcohol sales over the 12 weeks of Christmas account for around a sixth of all Christmas fast-moving consumer goods (FMCG) sales and a third of total annual off-trade alcohol sales.

Quarter By Numbers: Q3 2018

Confidence on a global scale ended the third quarter two points higher than in the previous period and fast-moving consumer goods (FMCG) sales in many countries are trending upward as a result.

Bagging A Cookbook Bargain Over Christmas

Whether a gift for themselves or a gift for a friend, Australians are hungry for cookbooks, especially in the final weeks leading up to Christmas. In 2017, a total of $14.8 million of cookbooks went through the tills during the four weeks leading up to Christmas, accounting for close to a quarter...