While sports stadiums around Australia continue to gather dust due to the COVID-19 lockdown, sports fans are still finding a way to get their sporting fix. In fact, video views of sports content on social platforms is actually up, despite the lack of actual live sporting events.
While Australians actively use digital media and frequently check their social media channels, they trust traditional channels more, and they still prefer real-life conversations when it comes to sharing brand experiences or seeking recommendations.
Card or cash? Not anymore. ‘Buy now, pay later’ options have been rapidly embraced by Australians since 2015—completely disrupting the online retail and finance sectors.
For this special report, in collaboration with Leaders, a global sports business organization, Nielsen Sports has focused on the social media endorsement power—and potential—of a younger generation of global athletes.
The rise of Twenty20 cricket has raised the question on whether the One Day International (ODI) format remains relevant to consumers. In the wake of a thrilling end to the 2019 ICC Mens Cricket World Cup, Nielsen has conducted a health check on the two limited overs formats as Australian cricket...
With all the drama, and of course love, that Married at First Sight (MAFS) showcased each Sunday to Wednesday night, fans turned to social media to engage with the show’s talent and throw in their two cents on the events that took place.
There are many ladders to look to when assessing the relative successes of teams in the 2018 footy season.
With digital now a critical channel for brands, it’s no surprise that they’re actively looking to better understand and measure returns in the space. They’re also actively looking to social media and sponsorships as a way to amplify their digital returns.
This year’s Emirates Melbourne Cup well and truly lived up to its reputation as one of the biggest events on the Australian sporting calendar. Nielsen’s Social TV Ratings revealed that our nation’s most prestigious horse race was the biggest social episode on TV this year.
The market for dairy products is highly saturated, and driving new growth can prove challenging. However, Nielsen research shows that consumers who purchase cheese on a weekly basis have a very distinct profile and appealing to this group of cheese lovers could uncover new growth opportunities.