Insights

Power of One: Athletes as Endorsers

For this special report, in collaboration with Leaders, a global sports business organization, Nielsen Sports has focused on the social media endorsement power—and potential—of a younger generation of global athletes.

Let's Talk Top Talent - A Social Phenomenon

With all the drama, and of course love, that Married at First Sight (MAFS) showcased each Sunday to Wednesday night, fans turned to social media to engage with the show’s talent and throw in their two cents on the events that took place.

Giddy Up: 2017 Melbourne Cup gets Social

This year’s Emirates Melbourne Cup well and truly lived up to its reputation as one of the biggest events on the Australian sporting calendar. Nielsen’s Social TV Ratings revealed that our nation’s most prestigious horse race was the biggest social episode on TV this year.

Footy Fever: AFL the Most Popular Sport on TV and Online

The first weekend of October 2016 marked two significant events in Australian sporting history: the Western Bulldogs won their first AFL grand final in 62 years; and the following day, NRL fans witnessed a similar performance when the Cronulla Sharks took out their first premiership in 49 years.