Insights

Footy Fever: AFL the Most Popular Sport on TV and Online

The first weekend of October 2016 marked two significant events in Australian sporting history: the Western Bulldogs won their first AFL grand final in 62 years; and the following day, NRL fans witnessed a similar performance when the Cronulla Sharks took out their first premiership in 49 years.

Getting into the Online Spending Spirit

The use of digital channels is gaining traction in the shopping realm for New Zealand consumers. This Christmas it's expected that a record 1.1 million people will be purchasing festive season items via the internet.

The Keys to Unlocking the Millennial Mindset

As a consumer group, Millennials are just starting to flex their spending power, which will grow significantly in the coming years. While they’re years from fully establishing themselves, they’re already having a marked impact on the global consumer landscape.

Online Oracle

Embracing today’s digital ecosystem brings both opportunity and challenge. Digital’s influence is far and wide and reaches all demographic segments. It provides marketers with direct ways to engage with unique consumer bases.