Insights

COVID-19: Key questions all marketers should be asking

Staying put is what’s best for reducing the spread of the COVID-19, but home bound consumers are having an immediate impact on brands. Marketers now have to reduce spending while continuing to engage buyers. How can businesses support their brands and make money in such uncharted waters?

Game Changer

The best sports properties in the world will succeed in the long run by understanding the wants and needs of Generation Z and transforming themselves so they can attract and engage fans for years to come.

Power of One: Athletes as Endorsers

For this special report, in collaboration with Leaders, a global sports business organization, Nielsen Sports has focused on the social media endorsement power—and potential—of a younger generation of global athletes.

Unlocking the true value of sports fan engagement

Australian sporting bodies, rights owners, venues, agencies, publishers and brands face increasing competition for fan engagement as they battle through the fragmentation of audiences and proliferation of brands available to them. To enable the sports industry and associated brands to better...

Women’s Football 2019

Fan interest and commercial investments in women’s football, or soccer, are growing leading into the 2019 FIFA Women’s World Cup. According to Nielsen Sports, 40% of the people in countries with a team competing in this year’s tournament are interested in women’s football.

AFLW Hits The Mark

AFLW has enjoyed an eventful season with two new teams and the recent media furore around the treatment of players on social media. Ahead of this weekend’s 2019 AFLW Grand Final, Nielsen has used Nielsen SportLink and their women’s sport research to look at the growth in popularity and fan...