While the industry pines for the days when the stadiums were packed with fans, the empty venues have made leagues and broadcasters think differently about how they deliver commercial value to partners via new assets and inventory that have been rolled out with the absence of crowds.
While sports stadiums around Australia continue to gather dust due to the COVID-19 lockdown, sports fans are still finding a way to get their sporting fix. In fact, video views of sports content on social platforms is actually up, despite the lack of actual live sporting events.
Staying put is what’s best for reducing the spread of the COVID-19, but home bound consumers are having an immediate impact on brands. Marketers now have to reduce spending while continuing to engage buyers. How can businesses support their brands and make money in such uncharted waters?
The best sports properties in the world will succeed in the long run by understanding the wants and needs of Generation Z and transforming themselves so they can attract and engage fans for years to come.
Major horse racing events in Australia offer brands a targeted advertising opportunity and visitors a chance to open their wallets. But does Melbourne or Sydney offer a more engaged audience?
For this special report, in collaboration with Leaders, a global sports business organization, Nielsen Sports has focused on the social media endorsement power—and potential—of a younger generation of global athletes.
The rise of Twenty20 cricket has raised the question on whether the One Day International (ODI) format remains relevant to consumers. In the wake of a thrilling end to the 2019 ICC Mens Cricket World Cup, Nielsen has conducted a health check on the two limited overs formats as Australian cricket...
Australian sporting bodies, rights owners, venues, agencies, publishers and brands face increasing competition for fan engagement as they battle through the fragmentation of audiences and proliferation of brands available to them. To enable the sports industry and associated brands to better...
Fan interest and commercial investments in women’s football, or soccer, are growing leading into the 2019 FIFA Women’s World Cup. According to Nielsen Sports, 40% of the people in countries with a team competing in this year’s tournament are interested in women’s football.
The need for greater understanding and relevance of sports sponsorship performance is now driving global brands to use data-driven decision-making to uncover and prepare for what’s next.