Insights

Sustainable Brands Can Pivot With Purpose to Help Address COVID-19

As we look for a pathway out of the global COVID-19 pandemic, one thing is clear: This situation requires collective action and meaningful collaboration across different communities, countries and cultures. We've identified some consistent themes across sustainability, brand loyalty and efficacy...

Good For Me, And Good For We

COVID-19 has changed everything, hasn’t it? So why should businesses and marketers have sustainability on their agendas? While certain sustainability claims may not seem as relevant today, some, such as local sourcing, will become ever more important to consumers in the near future.

Caught in the slow lane

While there is a strong desire among Australians to ‘do their part’ to improve the environment and reduce their carbon footprint, their willingness to change habits and buy electric vehicles is stalled.

Eco-tourism is not just for greenies

Eco-tourism is for travellers who are wanting to actively minimise their environmental and social impact. It may come as a shock but eco-tourism is not just for greenies. In fact, one-in-10 Australians intend to partake in eco-tourism in the next 12 months.