The Risk of Staying Static in a Fast-Paced Economy
How prepared would you be if inflation took hold again? In some ways, it has already started. Learn how to build price and promotion strategies for a fast-paced economy.
The Top 6 Hurdles to Growing Assortment-Related Revenue
Bringing attention to the importance of assortment is easy. It’s getting it right that is highly challenging. Here are the top six hurdles companies face in building an optimal assortment.
NZ Boomers and Millennials: Think Different, Drink Different
New Zealanders love a good drop - 78% of us, to be exact, are drinkers of some variety. Baby Boomers and Millennials collectively account for 58% of the drinking population.
Perspectives: Has the Traditional Trade Planning Process Become Obsolete?
Has the traditional planning process become obsolete? Many signs within the industry point to “yes.” So in order to succeed today, companies need to move to a new form of adaptive planning that is responsive to continuous market change.
Made in...NZ? Preferences for Local and Global Brands
When it comes to choosing a product, do consumers prefer global brands or local ones? Around half of New Zealanders (52%) try to buy NZ made products as often as possible but it really depends on the category.
Uncommon Sense: Understanding Traditional Trade in Southeast Asia
Many FMCG sales teams in emerging markets are lacking in knowledge about the traditional trade landscape. And if you don’t know the where, what and how of your market, how likely is your strategy to be successful?
Why Fresh is Best: Australian Shoppers Grow Fresh by almost $2 Billion over 10 years
Despite reports our waistlines are growing, new long term data from Nielsen’s Homescan Shopper Panel paints a different picture of Australians; one in which shoppers are putting more fresh, healthy foods in their baskets, more often. Indeed, dollar value growth in fresh foods represented close to...
Uneven Growth in Retail: Finding your share of the $6.2B Prize in the next 5 years
In the last decade, we’ve grown the market by $10 billion in retail sales. However, most of that growth was five years ago. Our research tells us that growth is out there to be had, but it is uneven. We predict the next five years will offer the market a $6 billion growth prize. But, as an...
Find. Click. Delivered. Aussies Take to Online Spending in the Lead Up to Christmas
Online shopping makes it simple for consumers to browse and buy with just a click – anywhere, anytime. In the lead up to this year’s silly season, we are seeing more and more consumers buying online, driving a notable jump in audience numbers for some of Australia’s biggest online retail...
Taking Control Mid-Flight: A Case Study in Optimising an Online Campaign while still Active
When you’re spending thousands of dollars on a brand campaign – it’s not only important to measure success post-campaign, but also to have the visibility and the power to do something about it while it’s still active. This case study shows how a fast-growing Australian retailer, its agency...