How to Increase Share of Voice Without Increasing Media Investment
Using the right metrics to measure and understand how well your advertising campaign is resonating with your core consumers can ensure your investment dollars are being well spent.
Tantalizing Trade Off: VOD Viewers Don’t Mind Watching Ads for Free Content
The rise of video-on-demand (VOD) programming choices is not only a great benefit to viewers—it also opens more opportunities for advertisers and content creators to reach them.
Digital Formats Are Among the Most Trusted Advertising Sources Despite Slow Growth
The most credible advertising comes straight from the people we know and trust. And it should come as no surprise that more than eight-in-10 global respondents (83%) say they completely or somewhat trust the recommendations of friends and family.
Diaper Screening Process: Loved Ones and TV Ads Are Top Sources
When it comes to learning about which diapers are best, 44% of global respondents go direct to the people they know and trust for recommendations, which is the top source of information in every region.
Uncommon Sense: Thinking of Going All-Digital? Answer These 10 Questions First
Digital is gaining momentum, which has many clients asking: Should I move to an all-digital plan? “All digital” is a bold move for any marketer, with multiple factors to consider. But before you take the plunge, answer these 10 key questions.
Consumers Flock to Retailer and Tax Websites at End of Financial Year
As we enter a new financial year, Nielsen online insights from June and July have shown a rush in last minute online retail action. There were also surges in audiences to financial and government online resources as businesses and consumers prepped for tax time.
2014 Media Spend Up, Boosted By Commonwealth Games and FIFA World Cup
2014 saw no slowdown in advertisers investing in campaigns to connect and engage with their consumers. The Australian ad market grew by a healthy 7% in overall media spend compared to the previous year, boosted by advertising investments associated with the Commonwealth Games and the 2014 FIFA...
Uncommon Sense: The Case for Resonance
Advertisers try to make their ads hit home with audiences as much as possible—but there's room for improvement. Investing a little more heavily in determining how much ads resonate and working to improve campaigns accordingly have the potential to dramatically improve overall advertising...
Playing the Field: The ICC Cricket World Cup Twitter Showdown
Australian cricket fans took to Twitter to cheer on their teams and favourite players as the ICC Cricket World Cup played out across the country last month. With more than half a million tweets being viewed over 64 million times, the ICC Cricket World Cup lit up the social stadium as viewers...
Too Little, Too Late: Late Ad Pre-Testing Wasting Hundreds of Thousands
Ask a room full of people what drives behaviour – emotion or reason, and the answer will invariably come back in unison: emotion. Therein lies one of the many reasons Consumer Neuroscience exists: it measures the unspoken and unconscious reactions to advertising, and gives advertisers an insight...