Devices Proliferate, but Viewing Preferences Depend on What and Where We Are Watching
What’s your go-to device of choice for watching your favorite show? Device proliferation has afforded more choice than ever before, but TV remains the preferred device—and by a wide margin according to global online respondents in Nielsen’s Digital Landscape Survey.
In with the New: Connected Aussies Embrace New Screens, New Video, New Retail
The rise of online media and its impact on the way Australians access information, entertainment, news, communications and transactional services has created a shift in consumer behaviour with wide reaching ramifications for the marketing and media landscape. While the Internet is no longer a...
Screen Wars: The Battle for Eye Space in a TV-Everywhere World
We’re living in a world of 24/7 connectivity. We access content on our own terms, and we like it that way. But while this flexibility can be a benefit to us, it represents a huge challenge for brands and content providers vying for our attention.
Taking Control Mid-Flight: A Case Study in Optimising an Online Campaign while still Active
When you’re spending thousands of dollars on a brand campaign – it’s not only important to measure success post-campaign, but also to have the visibility and the power to do something about it while it’s still active. This case study shows how a fast-growing Australian retailer, its agency...
Campaign Collaboration Busts Video Myths
With the burgeoning growth in consumption of online video content in Australia, the media industry is challenged with moving beyond traditional online metrics such as ‘clicks’ and ‘impressions’ to more sophisticated measurement models.
Uncommon Sense: The Importance of Quality Panels in a ‘Census’ World
Nielsen recently announced new investments in our core media measurement panels in the U.S., including expansion in many local markets and the introduction of mobile measurement in our national people meter (NPM) panel. People have asked me why we’d do this, in a world that is increasingly...
It's not the Size of the Screen that Matters, it's What you Do with it
Each day, New Zealanders spend over three hours watching television. And if you live in a SKY household you are watching even more. However, last year we saw some shifts in figures for people using television (PUTs).