Insights

Girl Power: Measuring the Rise of Women's Sport in Australia

Today, the 'value' of a sport is primarily based on TV viewership and attendance. For women’s sport, it is widely assumed that ‘the attendance and viewing is just not there.’ While these traditional yardsticks are an important trading currency, our research shows that women's sport has...

Winning in Winter: Cold Weather Fuels Pharmacy Sales

Sales of over-the-counter (OTC) pharmacy products is now a $5 billion industry in Australia – growing at a healthy five percent over the past 12 months. The latest quarter, which included the winter season, delivered even stronger growth. Notable sales increases for the vitamins and supplements,...

Aussies Go Bananas For Bananas

A recent Nielsen shopper study on the top 50 selling grocery products revealed that bananas are the most popular household purchase with 93 percent of Australian households purchasing an average of 19 kg of the tropical fruit every year.

Opportunities to Engage the 'Shop-Around-Shopper'

Securing the weekly grocery shop has never been more difficult with Aussie shoppers willing to shop across multiple retailers to complete their shopping list. Analysis using Nielsen's Homescan shopper panel shows 64 percent of shoppers visited more than one of the four major retailer chains in the...

Health and Beauty: Value Builds Trust

The average Australian healthcare customer is almost 150 times more likely to be shopping with a headache or feeling ill, than not. As a result, price is often not a key consideration while in store – it comes down to other triggers such as efficiency, helpful/friendly staff and value.