Australian Multi-Screen Report Q2 2012

Australian Multi-Screen Report Q2 2012


The Australian Multi Screen Report Q2- compiled collaboratively by global information and measurement company, Nielsen, and Australia’s official television audience measurement providers, OzTAM and Regional TAM – shows 95% of video viewing is still done on traditional TV sets, providing evidence that traditional media still plays an important role in the marketing mix.

Notable differences across demographic groups, however, also highlight opportunities for better reaching your target audiences.

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Australian Multi-Screen Report Q2 2012

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