Insights

How Loyal Are Your Customers?

Earning consumer devotion to a brand or store takes more than just offering a good product. That’s why getting to the heart of what makes a consumer stick or switch can be the difference between flourishing and fading.

Australian Multi Screen Report Q3 2013

The Australian Multi Screen Report - compiled collaboratively by Nielsen and Australia's official television audience measurement providers, OzTAM and Regional TAM – provides the trends in video viewership beyond conventional television sets.

Cider Report 2013

The growth of packaged cider over the past five years has been impressive to say the least. Against the backdrop of an overall sluggish packaged liquor market – cider continues to post strong sales growth and gain market share. Nielsen’s 2013 Cider Report offers an in‐depth and complete...