The latest research from Nielsen highlights the changes in male attitudes toward grooming products in recent years. It identifies which products and brands are of most interest; explains purchasing habits of these consumers; and highlights the best ways to reach and connect with them.
The rise of Twenty20 cricket has raised the question on whether the One Day International (ODI) format remains relevant to consumers. In the wake of a thrilling end to the 2019 ICC Mens Cricket World Cup, Nielsen has conducted a health check on the two limited overs formats as Australian cricket...
Australian sporting bodies, rights owners, venues, agencies, publishers and brands face increasing competition for fan engagement as they battle through the fragmentation of audiences and proliferation of brands available to them. To enable the sports industry and associated brands to better...
In this October 2013 edition of the Nielsen review, we share the latest unique audience trends; including market statistics, gender demographics, top performing major categories, brands and sectors.
The expanding middle class meets rising food prices. The convergence of these two mega trends is set to dramatically and permanently reshape the consumer landscape.
For the Asian Pacific shopper, the path to purchase isn’t always a direct route.
Earning consumer devotion to a brand or store takes more than just offering a good product. That’s why getting to the heart of what makes a consumer stick or switch can be the difference between flourishing and fading.
The Global Trust in Advertising report explores consumer sentiment across 19 forms of paid, earned and owned advertising formats.
In this September 2013 edition of the Nielsen review, we share the latest unique audience trends; including market statistics, gender demographics, top performing major categories, brands and sectors.
The Australian Multi Screen Report - compiled collaboratively by Nielsen and Australia's official television audience measurement providers, OzTAM and Regional TAM – provides the trends in video viewership beyond conventional television sets.
This report shines light on how consumers shop and what drives category purchasing globally.
The growth of packaged cider over the past five years has been impressive to say the least. Against the backdrop of an overall sluggish packaged liquor market – cider continues to post strong sales growth and gain market share. Nielsen’s 2013 Cider Report offers an in‐depth and complete...
The 2013 Nielsen Wider Beverages Report provides a unique view of beverage spend and consumption across key channels and beverage categories in Australia.