Insights

Australian Multi-Screen Report Q3 2014

The Q3 2014 Australian Multi-Screen Report - compiled collaboratively by Nielsen and Australia's official television audience measurement providers, OzTAM and Regional TAM – provides the trends in video viewership beyond conventional television sets.

Discount Discovery. How Australians Have Embraced ALDI

The market potential of the ALDI brand in Australia is subject to increasing scrutiny by the supermarket market majors and independents, pure online grocery players, suppliers, investors, property landlords, regulators and consumers! With such a long list of interested parties it’s worth...

Promotions not so Special anymore

Stimulating growth in the food market is difficult for retailers and brand owners alike, but anecdotally it’s more difficult for the latter. Recent research shows it is only going to get harder.

COMMERCIAL RADIO AUSTRALIA CONSUMER INSIGHTS REPORT 2014

The share of advertising spend allocated to metro radio in the FMCG and Supermarket categories remains below the market average. However, radio is ideally placed to reach and influence these consumers. In this report we examine the revenue opportunities for radio, the top social and cost of living...

Australian Multi-Screen Report Q2 2014

The Q2 2014 Australian Multi-Screen Report - compiled collaboratively by Nielsen and Australia's official television audience measurement providers, OzTAM and Regional TAM – provides the trends in video viewership beyond conventional television sets.

The Munch Crunch: Learning To Live in Low Growth

Stimulating growth in the food market is difficult for retailers and brand owners alike, but anecdotally it’s more difficult for the latter. Recent research shows it is only going to get harder.