MEET YOUR CONNECTED CONSUMER
Australian consumers have entered an age of technology that has transformed almost every aspect of daily life. We are more connected by more devices than ever before, with access to media, information, entertainment and each other around the clock. The entire media landscape has changed, propelling a change in the way marketers, content providers and brands reach and talk to today’s consumers.
Online Australians are spending more than 3 hours a day connected to the Internet. This number is still edging upwards, albeit at a slower pace than at the turn of the decade, where uptake of mobile technology such as smartphones and tablets drove connected time up exponentially.
For 18 years we have published an annual study of Australians’ online behaviours, keeping pace with their changing habits and preferences. We continue to follow the rise, and rise of online media as it further infiltrates consumers’ lives and integrates into their world.
The Australian Connected Consumers Report allows you to see how trends have changed and forecasts what’s around the corner – so we can help you capture and maximise the opportunities of this new connected world.
Now in its 18th year, we’ve been capturing and interpreting these trends for clients unlike anyone else. Companies large and small rely on us to help them understand the new digital landscape and help them finesse their strategies for today’s connected consumer.
Only Interested In Certain Chapters?
For the first time you can purchase individual chapters! Click on the report and add to your cart.
This chapter provides a comprehensive snapshot of today’s connected consumer. As the growth of connected commerce is inevitable, your business should be equipped with the data, analytics and expertise to take on the challenges of your consumers new purchasing habits. $4,950.00 (including GST)
This chapter analyses online behaviour across media and screens, specifically delving into traditional TV, online catch-up and subscription services, pirating, multi-screening and device usage. $4,950.00 (including GST)
This chapter details consumers obsession with technology including the rise of wearables, smartphones, tablets, app use and the impact of the NBN. $3,850.00 (including GST)
This chapter provides comprehensive and accurate insights into how to hit home with your consumers. As the media landscape continues to change rapidly so does the way in which businesses plan and buy advertising. $3,850.00 (including GST)
This chapter explores the opportunities surrounding social media trends and provides relevant insights into the behaviour of your consumers, providing a comprehensive and accurate picture of the dynamic environment. $3,850.00 (including GST)
This chapter covers in detail the online obsession sweeping the nation and provides insightful data paramount to succeeding in the saturated market. $3,850.00 (including GST)
This chapter reveals the online activities, services and content that is being accessed by your consumers so your business can become more effective at targeting, selling and engaging with them. $3,850.00 (including GST)
Then And Now