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News Center is a digital hub for Nielsen to break news, share content from our leaders and offer updates on our global operations in the media industry.
As major technology players phase out third-party cookie tracking, digital marketers are facing a new reality. Without an independent view, market confidence in digital advertising could see significant erosion. We are embarking on three key initiatives to ensure Nielsen measurement continues to...
How do panels and data from tags work together to deliver digital audience measurement? Watch this episode and hear from Alex Smith as he talks about the important role of panels as well as why tags are valuable in digital audience measurement.