Jonathon Wells, Senior Vice President, Data Science, Nielsen, answers five questions to better understand the important role of identity system in audience measurement.
Here are the five questions:
- What are the market changes that have made an identity system change important for audience measurement?
- What is difficult about associating an individual with devices?
- What is an identity graph?
- What is the role of the identity system in audience measurement?
- What is different about Identity for targeting vs identity for measurement?