Welcome to News Center
News Center is a digital hub for Nielsen to break news, share content from our leaders and offer updates on our global operations in the media industry.
The Case for Growth Through Transparency: A Way Forward for Digital Advertising
As major technology players phase out third-party cookie tracking, digital marketers are facing a new reality. Without an independent view, market confidence in digital advertising could see significant erosion. We are embarking on three key initiatives to ensure Nielsen measurement continues to...
Trust and transparency take center stage at the ARF’s Shopper x Science 2019 event in Chicago
At the Advertising Research Foundation’s (ARF) Shopper x Science 2019 event at Google’s headquarters in Chicago earlier this month, Scott McKenzie, Global Intelligence Leader, Nielsen, took the stage to share the importance of trust and transparency in a brand’s marketing initiatives.
Nielsen Leaders Share What’s Coming Next for Advertising—from Cannes Lions
During this year's Cannes Lions International Festival of Creativity, Nielsen executives were vocal throughout the week on where they think the advertising industry is heading, with key themes emerging around the expanding definition of TV, making addressable TV possible and the power of big data.
Nielsen Earns First-Ever Top 100% Score on Disability Equality Index
After several years of securing a score of 90%, this new top score attests to our progressive strides toward global diversity and inclusion efforts among the differently-abled community. We now stand alongside several well-established companies, many of whom we have collaborated with in the past,...
Nielsen Shares its Latest Streaming Insights at VidCon 2019
Ravi Rai, VP of Digital Product at Nielsen, and Harry Brisson, VP of Strategy and Innovation, took the stage last week at the 10th VidCon Conference and highlighted strategies for attracting, retaining and monetizing streaming video audiences. During their presentation, the pair explored new...
Nielsen Surpasses Volunteering Goal Early With 8th-annual Nielsen Global Impact Day
In June 2019, almost 24,000 Nielsen employees from 92 countries volunteered across more than 1,500 events as part of our eighth-annual Nielsen Global Impact Day (NGID). This year, NGID marked a milestone for Nielsen thanks to the volunteer hours logged through the event.
Megan Clarken Pushes the Importance of Data and Diversity at Cannes Lions
Throughout the Cannes Lions International Festival of Creativity, Megan Clarken, Chief Commercial Officer, Nielsen Global Media, spoke on various stages about how companies must not only accept, but lean into the ad industry’s embrace of data diversity to succeed. Sticking to the ways of the past...