Welcome to News Center
News Center is a digital hub for Nielsen to break news, share content from our leaders and offer updates on our global operations in the media industry.
The Case for Growth Through Transparency: A Way Forward for Digital Advertising
As major technology players phase out third-party cookie tracking, digital marketers are facing a new reality. Without an independent view, market confidence in digital advertising could see significant erosion. We are embarking on three key initiatives to ensure Nielsen measurement continues to...
Nielsen Video Series – Episode 4: The Importance And The Role Of Panels In Digital Audience Measurement
How do panels and data from tags work together to deliver digital audience measurement? Watch this episode and hear from Alex Smith as he talks about the important role of panels as well as why tags are valuable in digital audience measurement.
Nielsen Video Series – Episode 3: Nielsen Identity System
Jonathon Wells, SVP, Data Science, Nielsen, answers five questions on the important role of identity system in audience measurement.
Nielsen Video Series – Episode 2 Part 2: How has Nielsen’s digital audience measurement changed in the last couple of years and how it will change in the future?
Digital Audience Measurement in Australia - How has Nielsen’s digital audience measurement changed in the last couple of years and how it will change in the future?
Rugby Australia choose Nielsen to future proof in evolving broadcast landscape
To better connect with its fans, Rugby Australia has renewed its partnership with Nielsen, as it continues to negotiate the code’s next broadcast deal.
Nielsen Launches Nielsen Marketing Cloud in Australia
We’re excited to announce that we recently launched Nielsen Marketing Cloud in Australia—the 10th market globally to benefit from the platform. With Nielsen Marketing Cloud, brands, agencies and media companies are able to connect more deeply with their customers by combining data analytics,...
Why Is the Launch of Digital Content Ratings Important for Australia?
We recently asked industry leaders across Australia why they think Nielsen Digital Content Ratings is so important for Australia and how it's once again putting Australia at the forefront of digital audience measurement globally.