Welcome to News Center
News Center is a digital hub for Nielsen to break news, share content from our leaders and offer updates on our global operations in the consumer goods, retail and media industries.
COVID-19: The Need for Informed, Smart Decisions in Times of Crisis
These uncertain times call for data and insights that highlight winning strategies to avoid panic and navigate our industries and key players toward stability as soon as possible. David Rawlinson, CEO of Nielsen Global Connect, shares how Nielsen has been working around the clock as this emergency...
Rugby Australia choose Nielsen to future proof in evolving broadcast landscape
To better connect with its fans, Rugby Australia has renewed its partnership with Nielsen, as it continues to negotiate the code’s next broadcast deal.
Nielsen Launches Nielsen Marketing Cloud in Australia
We’re excited to announce that we recently launched Nielsen Marketing Cloud in Australia—the 10th market globally to benefit from the platform. With Nielsen Marketing Cloud, brands, agencies and media companies are able to connect more deeply with their customers by combining data analytics,...
Woolworths Selects Nielsen as Data Provider of Choice In Australia
We’re excited to share that Woolworths, Australia's biggest grocery retailer, has selected Nielsen and Quantium to join its new data sharing journey.
Why Is the Launch of Digital Content Ratings Important for Australia?
We recently asked industry leaders across Australia why they think Nielsen Digital Content Ratings is so important for Australia and how it's once again putting Australia at the forefront of digital audience measurement globally.