Welcome to News Center
News Center is a digital hub for Nielsen to break news, share content from our leaders and offer updates on our global operations in the media industry.
The Case for Growth Through Transparency: A Way Forward for Digital Advertising
As major technology players phase out third-party cookie tracking, digital marketers are facing a new reality. Without an independent view, market confidence in digital advertising could see significant erosion. We are embarking on three key initiatives to ensure Nielsen measurement continues to...
Nielsen Video Series – Episode 4: The Importance And The Role Of Panels In Digital Audience Measurement
How do panels and data from tags work together to deliver digital audience measurement? Watch this episode and hear from Alex Smith as he talks about the important role of panels as well as why tags are valuable in digital audience measurement.
Nielsen Video Series – Episode 2 Part 2: How has Nielsen’s digital audience measurement changed in the last couple of years and how it will change in the future?
Digital Audience Measurement in Australia - How has Nielsen’s digital audience measurement changed in the last couple of years and how it will change in the future?
Nielsen Digital Content Ratings Set To Include Facebook, Hulu and YouTube Viewing
Digital Content Ratings provides daily measurement of audiences across digital content types, with metrics fully comparable to television. Partnering with Facebook, Hulu and YouTube to provide our clients with credit within Digital Content Ratings for the video viewership of their content published...
Why Is the Launch of Digital Content Ratings Important for Australia?
We recently asked industry leaders across Australia why they think Nielsen Digital Content Ratings is so important for Australia and how it's once again putting Australia at the forefront of digital audience measurement globally.
A Level Playing Field: Nielsen Digital Content Ratings Go Live
Last week, from the stage at Advertising Week 2016, we announced the syndication of Nielsen Digital Content Ratings. Nielsen Digital Content Ratings is a core part of the Nielsen Total Audience Measurement framework—one of our top priorities as a company.