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News and Economy Top of Mind for Digital Australians

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1 million extra people visited a financial news site in June, 2015
News.com.au retained top spot in Current Events & Global News rankings – top 5 remained unchanged

Sydney, Australia – 13 July 2015: News.com.au retained the top spot for the eighth straight month in the latest online results from Nielsen. The top five players in the Current Events & Global News category by unique audience remained unchanged, but there were shifts in rankings for the next big five.

Despite both sites reporting slight declines in unique audience in June, 2015 compared to May, 2015, Yahoo!7 News Websites jumped up two places in the latest month’s rankings, from ninth to seventh place and The Guardian lifted from seventh to sixth place, (see chart below).

Digital Australians reinforced their appetite for financial related news information with an additional 1 million people visiting a site in the Financial News & Information sub-category in June, 2015 compared to the same period last year (+23%).

John Price, a Director in Nielsen’s Media Industry Group said that growth is expected in June for financial news related sites due to the end of financial year, but the year-on-year growth reveals an upward consumer trend. “Almost one-third of the online Australian population now consume financial related news content. Almost all of the top 10 players in this sub-category reported double digit growth, indicating an increasing interest in the local and global economy and a strong demand for finance related content,” added Price. 

Drivers of growth for the Financial News & Information sub-category came from news.com.au – Finance with an additional 278,000 unique audiences to their site in June, 2015 compared to the prior year (+23%), followed by smh.com.au – Business with an additional 252,000 (+31%) and ASX – Australian Stock Exchange attracted an additional 245,000 unique users to their site in June, 2015 compared to the prior year (+70%). 

TABLE 1. TOP SITES RANKED BY UNIQUE AUDIENCE FOR NEWS 

Name

Unique Audience (000)

Page Views Per Person

Sessions Per Person

Time Per Person (hh:mm:ss)

news.com.au

3,722

62

13.92

01:40:39

smh.com.au

3,464

33

11.16

01:19:34

ABC News Websites

2,732

27

9.56

00:46:18

Daily Mail Australia

2,710

23

8.62

01:03:59

ninemsn News Websites

2,532

19

9.73

00:38:38

The Guardian

1,955

22

6.62

00:46:42

Yahoo!7 News Websites

1,783

18

8.19

00:22:40

The Age

1,771

45

12.35

01:45:31

The Daily Telegraph

1,561

20

8.46

00:47:07

Herald Sun

1,500

29

9.92

01:09:30

Source: Nielsen Online Ratings, Hybrid data June, 2015

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Press Contact:
Jackie Helliker, +61 403 074 864, jackie.helliker@nielsen.com