Press Room

Going Online is Now Mainstream for Federal Election Information

8 out of 10 mobile banking apps reported increases in unique audience

Top three Current Events & Global News sites remain stable 

Sydney, Australia – 27 June 2016 – May 2016 recorded a threefold increase (314%) in the number of Australians visiting the Australian Electoral Commission (AEC) site, resulting in an uplift of unique audience numbers from 604,000 to 2.5 million, according to the latest insights from Nielsen Digital Ratings (Monthly).

The Department of Finance and Deregulation site contains the AEC channel and subsequently had a significant increase in unique audiences from 1.8 million to 3.6 million during the month of May, an increase of 96%. The increases to the sites resulted from new enrolments to vote, current voters updating their details, postal vote applications, interest in changes to the senate voting rules and employment opportunities. The increase in unique audiences to the sites is anticipated to continue over the next month in the lead up to the Federal Election on July 2. 

In the banking and finance category, 8 out of 10 mobile banking apps reported increases in unique audiences. CommBank continues to lead the mobile banking app subcategory with unique audience numbers of 4 million. Other banking mobile apps saw large uplifts in traffic – Bankwest (81.04%), Suncorp Bank (18.81%) and St George (16.74%) over the past month. Westpac Group saw significant increases in unique audiences during May to its Bank of Melbourne (80.47%), St George (18.43%) and Westpac (10.28%) sites.

Australians continue their love affair with Eurovision, largely due to Australian contestant Dami Im’s success, and subsequently unique audiences to Eurovision sites on SBS.com.au saw a strong overall gain of 17.54%.

The news category stabilised off an April peak with consistency in the top three leaders; news.com.au, smh.com.au and ABC news remaining in the same positions for unique audience numbers. There was some movement amongst the other sites; Yahoo7 returned to 7th from its April peak, The Daily Mail rose from 5th to 4th whilst the Herald Sun jumped above The Age.

TOP 10 BY UNIQUE AUDIENCE, CURRENT EVENTS & GLOBAL NEWS SUB-CATEGORY FOR MAY 2016

Name

Unique Audience (000)

Page Views Per Person

Sessions Per Person

Time Per Person (hh:mm:ss)

news.com.au

5494

51

12

01:09:18

smh.com.au

5102

27

10

00:56:18

ABC News Websites

4635

21

8

00:23:28

Daily Mail Australia

3173

22

9

00:36:09

The Guardian

3091

13

9

00:31:27

ninemsn News Websites

3074

18

9

00:19:44

Yahoo7 News Websites

2897

11

7

00:11:35

Herald Sun

2769

24

9

00:45:09

The Age

2638

37

12

00:51:28

BBC

2543

27

10

00:42:02

About The Interactive Advertising Bureau

The Interactive Advertising Bureau (IAB) Limited is the peak trade association for online advertising in Australia and was incorporated in July 2010. As one of over 43 IAB offices globally, and with a rapidly growing membership, IAB Australia’s principal objective is to support and enable the media and marketing industry to ensure that they thrive in the digital economy.

The role of the IAB is to work with its members and the broader advertising and marketing industry to assist marketers to identify how best to employ online as part of their marketing strategy, to better target and engage their customers and build their brands.

By addressing the core pillars of growth of the online advertising industry – simplified and standard online audience measurement, research, and online operational standards and guidelines, and regulatory affairs, IAB Australia leverages the skills, experience and commitment of its members to advocate the benefits of online advertising by acting as an authoritative and objective source for all online advertising issues whilst promoting industry-wide best practice.

IAB Australia is a registered not-for-profit organisation; membership fees and revenue generated is invested back into the IAB’s membership benefits such as resources, events, reporting, and industry representation.

For further information about IAB Australia please visit: www.iabaustralia.com.au

ABOUT NIELSEN

Nielsen N.V. (NYSE: NLSN) is a global performance management company that provides a comprehensive understanding of what consumers Watch and Buy. Nielsen’s Watch segment provides media and advertising clients with Total Audience measurement services across all devices where content — video, audio and text — is consumed. The Buy segment offers consumer packaged goods manufacturers and retailers the industry’s only global view of retail performance measurement. By integrating information from its Watch and Buy segments and other data sources, Nielsen provides its clients with both world-class measurement as well as analytics that help improve performance.  Nielsen, an S&P 500 company, has operations in over 100 countries that cover more than 90 percent of the world’s population. For more information, visit www.nielsen.com

For further information please contact:

Jackie Helliker
Tel: +61 403 074 864
Email: jackie.helliker@nielsen.com